What’s all the buzz about this domain?

buzz

There are many new TLDs floating around out there with people and businesses registering countless domains each day.  The whole concept is great, and opens up tremendous opportunities.  Some names and TLDs just don’t fit well together and require a certain niche.  Others, fit together like they were made for each other.  Jordan Lavin is Chief Operating Officer at Mosquito.buzz, and has taken some time to talk to me about his domain and his business.

Mike:   Mosquito.buzz just flows off the tongue.  A great name selection.  Tell me about the business behind it and what service you provide.  Is it a new business?

Jordan: We offer mosquito control service to residential homes, cottage owners, events, business facilities and anyone who is looking to ‘stay outside’ without the annoyance, or health risks associated with mosquito bites. We opened the company in January of 2016, the first service of its kind in Canada. Our expansion plans across the country include franchise opportunities as well as corporate operations. We have had a lot of interest to be a part of the brand.

 

Mike:  What did you take into consideration when you were choosing a name for the business and domain.  What factors feed into it?

Jordan: We sort of ‘reverse engineered’ the business name once we found the domain we liked. We were not going to pick a business name without a solid domain to connect it to. When we saw the .buzz extension, it really worked for our brand, and our service. It’s functional and fun…and hopefully memorable.

 

Mike: You offer a free ebook on mosquitoes.  How has that helped business or to drive traffic to the site?

Jordan: Our free e-book offering is simply just delivering what we know to potential customers, and people interested in learning more about how to control mosquitoes. Why not offer up your knowledge? It give us good ‘street cred’, it follows the law of ‘reciprocity’ and it gives customers, potential customers, and general visitors some further knowledge on the insect that tops the list of the world’s deadliest animals. Mosquitoes kill over 700 000 people each year and the diseases they carry are getting broader. Mosquitoes are a growing concern for people all over.

 

Mike:  .buzz is a newer TLD and not necessarily widely know by consumers.  What sort of feedback have you received?

Jordan: Generally great feedback. It fits well with our brand. We have ‘gone back’ to adding the www. in front of the domain on a few occasions to ensure people understand that .buzz is the whole domain. It’s a good conversation starter!

 

Mike:  Personally, I get eaten alive by mosquitoes and would love to have your service on a regular bases.  I also have dogs and kids… is it safe for them?

Jordan: The products we use are safe for mammals. We ask for a 30 minute grace period to let the products dry before you re-enter the treated area. Our products are very similar to the widely used for animal flea control, and many outdoorsmen, and military treat their clothing to protect against insects in the woods.

 

Mike:  I see that you wisely registered MonsquitoBuzz.com and have pointed it to your main site.  Are there other domains that you have registered? 

Jordan: We registered several, just to protect the brand, and anyone’s confusion about the domain. It’s just good business practice when building a solid brand.

 

Mike:   Any tips for those considering the .buzz or any other new TLD?

Jordan: .com domains are tough to come by. I think that creativity add some ‘spice’ to a brand. In our case, I think that .buzz ended up more powerful that any other choice we could have made. At first, we were hesitant that people wouldn’t ‘get it’. We were wrong. They get it, the like it, it’s fun, and fun wins the consumer these days.

Walk this way…

By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=4897516

https://en.wikipedia.org/w/index.php?curid=4897516

John Z Wetmore was born in a neighborhood in Minnesota with 6-foot-wide sidewalks. After his family moved to Illinois, starting in kindergarten he walked to school along 5-foot-wide sidewalks. When he was in sixth grade, his family moved to a suburban neighborhood in Maryland … half a mile from the nearest sidewalk! Thirty years later, his family celebrated when the County finally built a sidewalk along their street.

Mr. Wetmore received a B.A. with High Honors from Princeton University and an M.A. and M. Phil. in economics from Yale University. He is an independent television producer, specializing in documentaries when he isn’t working on Perils For Pedestrians.

 

Mike: Pedestrians.org is home to the television series “Perils for Pedestrians.” Tell me a bit about the program.

John: “Perils For Pedestrians” is a public affairs series that looks at problems confronting pedestrians in communities like yours, and solutions to those problems from across the United States and around the world. It’s on 150 Public Access Cable Stations around the country. The title is a little misleading, because we also look at bicycles, transit, and urban design. And we look at good examples when we find them, not just “perils”.

Mike: Is this a for profit or not-for-profit endeavor?If for profit, what is your business model?  How do you generate revenue?

John: “Perils For Pedestrians” is not-for-profit. Since it runs on non-commercial public access channels, there is no advertising to support it. We keep production costs low and get some donations, particularly in-kind donations to help with travel costs. I make my living with the other video projects I work on.

Mike: Were you the first to register the domain name or did you purchase it from a third party?

John: We were the first to register the domain in 1998. I had struggled for a year with a long URL full of slashes and tildes. When my web manager pointed out that pedestrians.org was available, I followed her advice and obtained it. I plug my site at the end of every television episode, and it is essential to have something that viewers can remember without writing it down.

Mike: The dot com and dot net are both parked pages, available for sale.Have you inquired about purchasing either of those? Why or why not?

John: I don’t think there is a high level of confusion between my URL ending with dot org and the alternatives. Back in 1998 when I told people my new URL, people rarely said, “dot org or dot com?”. What they did say was, “pedestrian or pedestrians?”. A week after I got pedestrians.org, I got pedestrian.org. About a fourth of my traffic comes through pedestrian.org even though I only promote pedestrians.org.

Mike: Where did your passion for sidewalks develop?

John: It all started when I was a wee little lad, literally. I went to grade school in a town with sidewalks on every street, and I walked to school starting in kindergarten. In the middle of sixth grade, my family moved to a suburb where I was half a mile from the nearest sidewalk, and I had to take a bus to school. By the time I graduated from high school, I realized the government wasn’t going to build sidewalks until people asked them to build sidewalks. It took 17 years to get the county to put in a sidewalk so that my elderly aunt could walk to the bus stop and the drug store without struggling on uneven grass.

Mike: The episodes show copyright of 2012 and the site looks like it may not have been updated in a while.Are you still maintaining it?Is it active? Are there more recent episodes?

John: The site underwent a major overhaul a few years ago. Prior to that, the design had not changed much since the 1990s. I added a couple of new sections last year. The part that needs attention most right now is the “Episodes” section, which is missing the last couple of dozen episodes. They are all available on my YouTube channel, but have not been embedded on my site yet. My web manager does a good job, but she has limited time to work on the site. That’s one of the perils of having a limited budget.

Mike: You mentioned to me that your web manager really understands SEO.Can you elaborate?

John: We have consistently shown up on the first page of results for [pedestrians] since Google was started, although as Google personalizes search results that is more difficult to measure. The most important part of that is having good content that encourages organic incoming links. However, there are design details that matter. For example, since the site relates to a tv series, it is very visual and I have pictures throughout the site. Each jpg has alt text, which helps out blind users but also helps out the search engines. We also have pages devoted to specific topics. Once again, that is good for the user, but it also helps us show up for search strings like [sidewalk obstruction] or [sidewalk setback].

10 Quotes that Could Have Been Written for Domainers

As I was spinning through my Twitter feed one day, I came across an inspirational quote by Frank Shilling.  As domainers, especially those new to the industry or someone going through a rough patch, it’s great to get some encouragement from those at the top.

FrankSchilling

Here are 10 quotes that, while not initially directed at domainers, might as well have been spoken directly to us:

“If you expect someone else to guide you, you’ll be lost”
-James Earl Jones

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
-Steve Job

“Your future is created by what you do today, not tomorrow.”
-Author Unknown

“Do not let what you cannot do interfere with what you can do.”
-John Wooden

“To be successful you must accept all challenges that come your way. You can’t just accept the ones you like.”
-Mike Gafka

“Success is the sum of small efforts, repeated day in and day out.”
-Robert Collier

“Some people want it to happen, some wish it would happen, others make it happen.”
-Michael Jordan

“This thing that we call ‘failure’ is not the falling down, but the staying down.”
-Mary Pickford

“How long should you try? Until.”
-Jim Rohn

“Dream lofty dreams, and as you dream, so shall you become.”
-James Allen

 

There are limitless other great quotes as well.  Do you have a favorite quote that applies to domaining?  Share it in the comments.

Darren Rowse from ProBlogger.net Talks Domains and Blogging

 

ProBlogger
Blogging was a medium that Darren Rowse stumbled upon by accident in 2002 as he was researching a new project – little did he know that just 18 months later he’d be one of the world’s first professional bloggers and making a living from his blogs.  Darren works mainly on two blogs – ProBlogger.net and Digital Photography School where he’s also published a growing library of eBooks.   Problogger.net was my go to website when I was learning how to start a blog for my domain blog and it’s still a valuable resource for me today.  I am excited to ask a few questions of Darren and share his answers with you.

Mike:  Since my focus is domain names, lets start there.   ProBlogger is an excellent name for a Professional Blogging site.  Were you the first to register the name or was it acquired on the aftermarket?

Darren: The name ProBlogger was one that I came up with when brainstorming with a friend and trying to come up with a name for monetising blogs. I remember saying during that session that it was similar to an amateur golfer wanting to turn Pro. Within moments of saying it I was checking to see if ProBlogger.com was registered.

Turns out it was but it was not being used for anything and so my next stop was to buy ProBlogger.net which I began ProBlogger on.

I tried for quite a few years to get the ProBlogger.com domain but the person who owned it originally had plans to use it to develop a blogging platform (like WordPress). They never ended up doing anything with it but I had the challenge of trying to buy it while all the time making it a more and more valuable domain name because the more I blogged the brand grew and the more people started to refer to bloggers who went full time as ProBloggers.

Luckily I ended up getting it in an auction of the domain. it didn’t come cheap but it was well worth grabbing.

We initially used ProBlogger.com as the home for a membership area but on closing that down 2 years ago have now slowly been transitioning the rest of what we do to that domain from ProBlogger.net (a slow process as we have many many thousands of articles on the .net site).

Mike:  You also .net, .com, .org and perhaps other TLDs for your site.  What are your thoughts on the importance of other online businesses doing the same?

Darren: The main reason I grabbed a few main domains other than the .com and the .net was as a bit of a defensive moved I guess. I didn’t want to see other ProBlogger blogs start up while I was getting established.

Having said that – there have been many copycats over the years with a number of them using similar names and one even completely replicating my design, logo and content! However ever time someone has tried to use the ProBlogger name my readers have been my best defence so it’s not been too much of an issue.

Mike: As I mentioned, ProBlogger has been a fantastic resource for me.  Being among the first bloggers, I imagine you’ve learned a great deal from trial and error.  What would you say your biggest learning has been as a professional blogger?

Darren: There have been many lessons and much experimentation along the way. Let me give you a few really quick ones:

1. It’s so important to start. So many PreBloggers have great ideas for blogs but sit on them so long and never do anything with them because the idea isn’t fully formed or they don’t think they can do it perfectly. No blog is perfect when it starts – the key is to get going and let it evolve!

2. Consistency is so important. Establish a regular rhythm of posting. You don’t need to publish daily but regularity is key as it helps you as a writer get into the rhythm of creating content but also your readers come to expect content from you and will show up expecting it at the intervals you tend to publish.

3. Take your readers on a journey. Tie one piece of content to another and your readers have more reason to stick around and will come to appreciate that you’re being thoughtful with your content.

4. Bring about Change – great blogs change the lives of their readers. Do some thinking about who you want to reach and how you want to change their live. It could be by educating them (as I do on my blogs) but it could be inspiring them, giving them a sense of belonging, entertaining them etc. Focus upon bringing about change and you’ll find readers will be attracted to your blog and will share it with others.

5. Get off your blog and promote it. Don’t just have a ‘build it and they will come’ mentality. You do need to put a lot of work into building a great blog but nobody will promote it for you (especially in the early days) so you’ll need to get off your blog and promote it. Write content for other sites, leave comments on other blogs, engage on social media, attend events and join forums relevant to your niche. Work out where your potential readers are gathering and go be useful in those places.

Mike:  You also have a podcast.  How are you using that to supplement the site?

Darren: Some people love to read – others prefer to learn through the spoken word. Others till prefer video and or visual learning. So one way to reach more people is to use different forms of content.

One thing to consider when you choose what medium to use is your own skills and preferred styles of communication. My first love in communication was public speaking so I long wanted to start a podcast to practice that.

I create two teaching episodes a week (and occasionally feature guests) and a segment of my readers really enjoy that addition to ProBlogger. We also create transcripts of the episodes for those who prefer to read.

By adding the podcast we’ve grown our reach but also it seems to have personalised the ProBlogger brand a lot as podcasting is a very personal form of communication.

Mike:  The dot blog TLD (.blog) will soon be available.  In your professional opinion, will that be the route to go fro blogs of the future?

Darren: I’m not overly sold on the idea of TLD’s. While it might be useful for some who struggle to get the .com I still think .com is the ideal home for most people’s blogs. It ranks well in Google and is so easy to remember.

Having said that I’m not really a domaines so have not researched it too much!

Mike:  What do you believe is required of an individual to make blogging, a lucrative, full-time career?

Darren: Many things but let me try to sum up some of it in a sentence or two.

A long term dedicate to serving your readers, the ability to communicate effectively, a topic that there is demand for information on, a willingness to experiment and learn from what you find and a willingness to put yourself out there for public critique.

There’s so much more of course but they were the first things that came to mind.

Mike:   What words do you have for anyone considering writing a professional blog?

Darren: Give it a go but be ready to work hard and work at it for several years while your traffic builds up!

Looking for Domain Coupons and Discounts?

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Steve Baik has been working in the SEO and Internet marketing industries since 2000. Although Steve has registered and developed domain names since 2004, it wasn’t until 2012 that he took up domaining as a real hobby. Today, he runs DNPromos.com and DNSelect.com, two sites dedicated to sharing resources and increasing awareness about the domain industry.

Mike: DNPromos.com seems like a solid idea, to collect domain discounts all in one place. Can you provide some additional details around what the site provides and how it works?

Steve:  What you see is what you get. It’s a site that collects and publishes domain coupons codes for various registrars. The coupon codes are manually added and not automatically aggregated like many other sites.

 

Mike:  What drove you to launch the site?

Steve:There are 4 main reasons why I started the site:
1. As someone that does business on the Internet, I have registered hundreds of domain names over the years. Since I use these coupon codes myself, I wanted to create a database that I can refer to at any time.
2. There is no shortage of coupon codes online, but I noticed that many of them didn’t work or were expired. So that is why I created my own site.
3. To help people save money.
4. To make a little money on the side.

 

Mike: The site allows users to add coupon codes as well. Are you seeing much activity there, or do you add most of the codes on your own? Also, how reliable are the codes?

Steve:  Most of the codes are added by me. I have no problem with user-submitted coupons, but most of them get deleted because they are not relevant to domain names. I want this site to be dedicated to domain promo codes only. It is called DNPromos for a reason. The codes are reliable for the most part, but it’s hard to keep it at 100% because we’re dealing with hundreds of codes. Whenever a coupon code has an expiration date, the coupon code deactivates when it hits the date.

 

Mike: I’m curious about monetization. I see you have some banner ads on the site which would rely heavily on traffic. The site appears to be fairly new. Are you achieving your traffic goals? Are you an affiliate of the registrars that are listed?

Steve: Honestly, the site does not make a lot of money. Like I said, my main motivation for creating this site wasn’t to make money, and I knew making a small percentage from a $1 domain sale wasn’t going to make me rich. I’m currently running some affiliate programs and have a couple of Adsense banners on the site.

As for traffic goals, I don’t really have one because again, the site isn’t motivated by money. Most of the traffic is from organic search rankings, so whatever it brings, is what I get. Of course I want to increase traffic, but I don’t spend too much time on SEO or marketing it.

 

Mike:  What is your ultimate vision for DNPromos.com?

Steve:  I hope DNPromos eventually becomes the go-to site for domain coupons and promo codes. It’s only about 2 years old, so it is far from having reached its potential. Hopefully, the site will grow through word-of-mouth, social media, and some link love.