Many people enter the domain industry thinking they can accumulate hand registered domains and turn them into quick cash. Hell, I was one of those people. Maybe you have had some luck with a few of your names but now you hit a dry spell. No bites in weeks, or maybe months. If you could just land another buyer, you’d be back on track to that fortune you’re hoping to make. So let’s take a step back and see why your domain names aren’t selling. Let me preface by stating this is all coming from my own, hands on, personal experience.
Reason 1 – Your Domains Suck!
Alright, that’s a little harsh, and I’m typically a “sugar coat the difficult messages” kind of guy. But we’re trying to be honest here, right? Let me ask you this. Did you do your homework on each of the domains you registered? Did you look at the global monthly search volume on the Google keyword tool to see if there are roughly 1,000 or more exact match searches? Did you check Estibot for a value estimate to get a “feel” for the value of the name? Did you do a Google search on the exact term to see if others are investing advertising dollars on these key terms? Did you find websites based on your key terms that lead you to believe there is a market for this name? While none of these in part or in whole is a conclusive formula, these are the basics.
If you haven’t done this, why not go back and do it now. See which of your names score higher and put your effort in them. Put your focus on where you will get the best bang for your buck. Don’t hesitate to cut your loses. Even if you don’t have ANY quality domains. Start over if you need to, but don’t waste your time trying to sell names that no one wants to buy.
Reason 2 – You’re Not Trying Hard Enough!
Let’s assume your names are decent enough that you get past reason 1. The next reason your domains aren’t selling is because you’re not trying hard enough. This isn’t like Apple selling iPhones, people aren’t lining up to buy your domains. If they are, I doubt you’d be reading an post with this title. Unless you have incredible names, more than likely you are going to have to pursue the buyer as opposed to the buyer pursuing you. Sure, it happens, but not as often as we’d all like. You have to put some effort into it. Get them on all the right venues, contact businesses in the market related to the name, find non-domain related forums on the term and build up some rapport, reach out to others who have experience selling similar names. There are many ways, but you need to work to get your product out there.
Keep in mind, if you are suffering from Reason 1, even if you try hard, no amount of effort is going to pay off. Especially in the long haul and you’ll be muddying the waters for when it comes time to sell quality names.
Reason 3 – You’re Not Good At Reason 2!
If your names are decent and you’re working hard to sell them, but you still can’t, then you’re not very good at selling. But fear not, as with anything, the more you try and fail the better you get. You can shorten the learning curve by studying sales, reading books, following forums and blogs, and asking questions of more experience forum members.
In my experience, these are the reasons I have found that domains don’t sell. The good news is that you can act upon each one of these to make improvements and work smarter toward your ultimate goal.