Is dot CO really that great of a name? Is it the next best thing to .COM? Would you rather have .CO instead of the .NET equivalent? The folks over at Network Solutions have positioned the .CO tld ahead of .NET in their domain search results. I’m not sure if this is a permanent move or just one to test the promotional waters of the new tld.
Dot CO may have some potential. If it was released as a gTLD and not a ccTLD it would be easier to support. I’m just not ready to see it trumping dot NET at this point. A year from now I may look back on this post and wish I had seen it differently. At the moment, I still see it as COlumbia and not COmpany.