Great Job, Tweet, Get Fired, Domain Pointing, All in a day

InterActiveCorp runs some of best known sites on the Internet, such as Ask.com , About.com, Match.com and others.  Justine Sacco, who was the top PR person for InterActiveCorp, was terminated on Friday for a tweet she made as she boarded a plane bound for Africa…  The last tweet of her career with IAC.  The tweet read,

“Going to Africa.  Hope I don’t get AIDS. Just kidding. I’m white!”

Spawning a flurry of reaction on Twitter, InterActiveCorp was unable to reach Sacco, as she was on a 20 hour flight.  Regardless, the company issues a statement reacting to the tweet.  “This is an outrageous, offensive comment that does not reflect the views and values of IAC…”

While the story itself is shocking, there is a bit of domaining justice.  It appears that someone has registered JustineSacco.com and the domain points to “Aid for Africa” with the fitting title ” JustineSacco.com | not associated with Aid for Africa; but you should be.”

Hopefully, Justine’s poor judgement will result in some awareness of the cause she was mocking.

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