My fellow Americans…. I’m not a huge fan of all the phone calls from political organizations and the automated recordings that go with them. It’s bad enough when I get a knock on my door from someone asking me if they can “count on my vote.” In fact, once I asked the person if he could leave me with some information on the candidate, which happened to be himself, and that spurred an argument because he was amazed that I wanted to know more about him. Seriously?
The political signs that litter the sides of the roads I can usually deal with. At least they are not bothering me at home. I’ve started taking a closer look at these signs from a marketing perspective and I’m amazed how many don’t include the candidate’s domain name. In fact, most of the signs I drove past today, didn’t. Then I came to find these three lined up together. I was pleased to see that two out of the three had their own domains.
Honestly, I believe the domain should be more prominently displayed. Think about the time spent gazing at these roadside distractions. I might glance over for a second, at most. How much information am I going to pick up from that? Besides, the sign doesn’t even tell you anything about the candidate. If I remember the name, that will be an accomplishment. How about having a catchy domain name instead? Something that will make me think about it when I take a glance. Instead of the candidates name, how about what they stand for and where I can find out more:
All of the above were available at the time of this writing. A free piece of advice to all the politicians and campaign organizers of the world, rethink the 1980’s style approaches and step up the creative thinking a bit. Stand out if you want to be noticed.