Politics of Domains

My fellow Americans…. I’m not a huge fan of all the phone calls from political organizations and the automated recordings that go with them.  It’s bad enough when I get a knock on my door from someone asking me if they can “count on my vote.”  In fact, once I asked the person if he could leave me with some information on the candidate, which happened to be himself, and that spurred an argument because he was amazed that I wanted to know more about him.  Seriously?

The political signs that litter the sides of the roads I can usually deal with.  At least they are not bothering me at home.  I’ve started taking a closer look at these signs from a marketing perspective and I’m amazed how many don’t include the candidate’s domain name.  In fact, most of the signs I drove past today, didn’t.  Then I came to find these three lined up together.  I was pleased to see that two out of the three had their own domains.

Honestly, I believe the domain should be more prominently displayed.   Think about the time spent gazing at these roadside distractions.  I might glance over for a second, at most.  How much information am I going to pick up from that?  Besides, the sign doesn’t even tell you anything about the candidate.  If I remember the name, that will be an accomplishment.  How about having a catchy domain name instead?  Something that will make me think about it when I take a glance.  Instead of the candidates name, how about what they stand for and where I can find out more:

• OurStateIsBankrupt.com
• FixCorruption.com
• I-Inhaled.net

All of the above were available at the time of this writing.  A free piece of advice to all the politicians and campaign organizers of the world, rethink the 1980’s style approaches and step up the creative thinking a bit.  Stand out if you want to be noticed.