The Domain Sales Email that Caught my Eye

domain sales email

My email inbox certainly could have gone without seeing this email come through and still lived a clean and happy life.  But life isn’t fair and sometimes we can’t protect the ones we love from the harsh reality of the world.  Alright, I’m getting carried away, I don’t love my inbox.  I mean, I like it a lot, but love is a strong word.

Yesterday, I received an email offering a domain for sale.  I’m not easily offended, but lets keep it clean here.  The TLD was dot io, which is popular among some startups.  In this case, the the domain name was #ocks.io and let’s say it rhymes with socks.  Roosters are often referred to by this name… among other things.

The point of this post is not the domain name itself, but the email that represented it.  The email wasn’t particularly well written.  In fact, the salutation stated “Dear Paul King.”  Clearly all recipients were referred to as Paul King (sorry Paul).  What caught my eye was what I consider to be the most important aspect of a sales email.  The title.

I opened my inbox to find about 20 new emails.  When I quickly scanned the list, one jumped out at me.  “Here’s How to Acquire #ocks.io”

I wasn’t actively looking to purchase this name and I don’t even own any dot io names.  But it did get my interest.  Looking back I tried to analyze why that caught my attention.  Obviously one reason is because I am a domainer.  But beyond that, it had me thinking… this email is about to tell me something.

If I were an end user, I would be more likely to open this email than if it simply stated the domain name as the title, or even the key words as the title.  This title presupposes that I am already interested in the name. That I want to acquire it.  I’m no psychologist or marketing guru, but I would bet that framing the title in this way introduces some sort of bias toward wanting the name.  Not some magical hypnosis that tricks you into purchasing the name, but a subtle hint that would convince an end user to at least open the email, which is more than half the battle.

Getting your email read is difficult.  Probably 80% of the email I get I don’t even open. Maybe more.  It’s not even all spam.  Some of it is from legit things I sign up for and still never read, so getting to the top of the heap of mail isn’t easy.  I do plan to give this title a shot, with a more well thought out body text than what I received.    I’ll let you know if I see any noticeable results.

Follow up on my experience with Efty

Here is a follow up on my experience with Efty, the domain management platform.  Shortly after interviewing Doron, I started my free trial on the site.  I added just one domain name to my account there.  It was a hand registered name that I purchased within the past year, and admittedly, it was a pretty good name.  There are at least two books that share the same title and it’s a name I’m considering using to launch another blog.  The interesting point is, within a week, I received a serious inquiry, generated by my Efty landing page, from one of the book authors that shares the name.

She was very interested in the name.  We went back and forth a few times and I had a minimum value in mind that we just couldn’t agree on.  It’s a name that I decided I wasn’t going to let go of easily because I have a vision for it.  Will I ever act on that vision?  I don’t know, but I see more value in it than I was being offered.  The deal didn’t happen.  But it gave me some excitement around the potential for Efty.

Based on my single experience with one name (and a good name at that), I decided to add about 50 other hand registered names to Efty.  I went in knowing that the first name I listed was the best of the lot, but I wanted to see what type of results I got with even more names listed.  I quickly added the names and went about my business.  About three weeks passed with no activity.  I wasn’t surprised or disappointed.   I wasn’t expecting miracles.

Then I received another offer sent via my landing page for a domain I hand registered just three months earlier.  It was a name I registered based on an idea I was kicking around with some friends.  One I wasn’t as attached to.  After some back and forth, we agreed on $1,500.  The buyer paid me through PayPal and I transferred the domain through GoDaddy.  Transaction took all of 30 minutes to complete.

Another week goes by and a new offer comes in on a name I registered a couple years back.  I’m still in negotiations on this name so I won’t go into too much detail.  The offer came in through my Efty landing page.

My luck has pretty good in the short time that I’ve been using Efty.  The service paid for itself, and then some, with that first sale.  It’s easy to use, easy to update, and has some great features.  In fact I’m not even using all of the features yet.   I attribute the activity to the visually pleasing landing pages that allow for communication between the buyer and seller.  There are no annoying links to suggested sites based on your domain name.  It’s clean and simple.

I’ll continue to report on my progress with Efty over the coming months.  If you have any experiences to share, please leave a comment to share with the rest of us.

 

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Tough Domains

Toughdomains

Tim Koutroubas is the founder of ToughDomains.com.  Tim and I have been exchanging emails for a couple of months as we’ve discussed the ToughDomains platform.  ToughDomains.com offers Domain Parking, Sales Pages, Portfolio Management and more.  Tim and I talked a little bit about the site and what it offers.

 

Mike:  What inspired you to launch ToughDomains.com?

ToughDomains:  We saw a need in the industry to consolidate the “Domain Cycle”.

The “Domain Cycle” is Discovering / Buying, Managing the Portfolio, Earning Revenue, and eventually Selling the domain.

Domain Cycle

There are many services that address each part of the domain cycle individually.  Some services are easy to use while others require a high level of technical expertise and /or  cost.  We wanted to create an affordable Free to Premium based platform that addresses each portion of the domain cycle with an easy to use hosted execution.

 

Mike:  How many domains would you say are currently supported by the platform?   Roughly how many members?

ToughDomains:  The platform currently supports thousands of domains and hundreds of users in an open beta.  Currently, we are releasing major updates that are addressing our users wishes and requests.

 

Mike:  You have a tiered pricing plan, but your first tier is free up to 20 domains.  This is great for people who want to test it out before committing to a monthly payment.  What benefit does your platform have over parking services or other competitors in this space?

ToughDomains:  Feature flexibility is a key differentiator for us.  We allow you to use our software by itself or in conjunction with your current solutions.  Some of our differentiators include:

• Instant Domain Development- Allows you to connect premium multipage content to hundreds of domains in minutes.

• Ad Network Integration- We currently integrate with two ad networks (with more to come) including AdSense.  Simply inter your publisher ID and start earning revenue.

• Domain Analytics- We provide domain level traffic data that includes hits, referring URLs, and country of origin.  Must have information before selling the domain.

• Multiple Public Portfolios-  Create a portfolio of all your domains or a custom curated list of only the domains requested by a buyer.

• Domain Insights and Portfolio Management- Free Registrar, Expiration Date & Admin Email are currently available. Later this month, full portfolio management such as entering buy and sell info, net profit, domain valuation & various ranking metrics will be available in dashboard.

• Free Bulk Name Server Redirect- Redirect hundreds of names to a single domain or your own offer form.

• Commission Free Sales Pages- Unlike many other services we offer a Zero commission sales page.

 

Mike:  The live demos on your site showed me three options.  A sales page that was clean and simple.  A news page that looked like it might have some configurable content.  Finally a portfolio page which was a simple list of names for sale.  Are any of these more successful than the others?  Do you find the news pages get indexed by Google?

ToughDomains:  Our Instant Domain Development, Sales Pages, and name server Redirects are by far our most popular domain tools.  Our founding members have existing SEO expertise and we are leveraging this knowledge to increase traffic to the domains.  We are indeed seeing SEO benefits to domains using our instant domain development tool.

 

Mike:  Is there any PayPal integration or is the sale just through email correspondence and the buyer and seller work out the details.

ToughDomains:  Currently, we offer email correspondence.  However, integration to the most popular escrow services is currently under development and to be released soon.  We believe a non-direct payment option within an escrow environment is the safest solution for both buyers and sellers.  We are not sure the ecosystem is ready for a direct to purchase model.

 

Mike:  The site states “Keep 100% of the Domain Sell Price -Zero Commission Paid on any of the domains you sell! ”  My question is… how do you make any money to support the site?

ToughDomains:  We are domainers and like many domainers we do not believe in collecting a commission for a non-brokered direct inquiry of your domain.

We have 3 revenue models:

• As needed premium subscription revenue.

• Ad Supported model for content hosted for our free users.

• We are currently developing a third revenue model that we will be releasing in Q1 2017.

Domain Sales Theme – Genius Idea

Wouldn’t it be great to be in control of your domain sales?  I mean, wouldn’t you like to skip all the commissions and BS that goes along with listing your domain with a 3rd party seller?  What if all of your domains could have their own landing page / sales page?  What if you could point your domains to your own server, choose to receive offers on your domains or list them as “Buy it Now”  and handle the transactions through Escrow.com or Paypal?

Alright, that’s a lot of questions and clearly I am getting to something here.  Meet Ed de Jong, owner of Pixor Media.  I met Ed years ago through DomainBoardRoom.com and have worked with him on many projects.   He’s designed and redesigned many sites for me over the years.  Ed is a talented WordPress developer and one of his recent creations is the Domain Sales Theme. It’s impressive!

Here’s the low down in a nut shell.  The Domain Sales Theme allows you to setup your domain portfolio on a master domain where users can search your inventory.  It also allows you to provide a sales landing page that allows you to take offers or use instant “buy it now” transactions.  If you want, you can even require users to pay a small fee to submit an offer, cutting down on all the non-serious inquiries.  The ability to complete the transactions through Escrow is built into the theme!

I’m in the process of setting this up, but to provide an example, here is a parent domain that’s using the theme.

domaintheme1

The page can be customized to suit your needs.   From here, users can view your domain categories by selecting the “Categories” link.

domaintheme2

Select a category and view all the names in that category.  Then select the name that interests you.   You’ll be directed to that domain with it’s sales page where you can make an offer.

domaintheme3

 

The beauty of this is that every domain you own can quickly be setup with a stand alone landing page, just by adding it through the main site.  You can get your entire inventory of domain names setup with their own sales pages in no time.  Then you are in complete control.  No brokers or third party platforms to work through.

There are some server requirements you have to work within (VPS or Dedicated hosting with cpanel), but there are several hosting companies that have very affordable hosting plans, such as HostGator.

If you decide to pick up the theme, let me know what you think in the comments or shoot me an email.

Domains, Celebrity Skulls, and Dead Ringers

DeadRingers.com

With over 2 decades of experience and thousands of hours helicopter time plus 14 books and 5 videos to his credit, Russ Heinl is recognized as one of Canada’s foremost aerial photographers.  His love of aviation, photography and adventure has taken him over virtually every corner of Canada and Alaska as well as over America and Europe.  However this is not what grabbed my attention.  I stumbled across Russ’ site at DeadRingers.com and I had to learn more about it.

Mike: Russ, you mentioned to me that the site, DeadRingers.com, is fairly new. How long has it been up and where did the idea come from?

Russ: Yes the Dead Ringers site is fairly new and the line has not officially launched yet although we are about to do that. The last few years has been spent developing the digital skulls, the 3-D CAD design work and precision molds that were done in Germany as we needed the highest quality possible and the Europeans are known for this.

So you asked where did the idea come from. As you know Billy Gibbons of ZZ Top owns two of our Dead Ringers “Jimi” (Jimi Hendrix) skull rings and Billy asked me the same question. As I explained to him I blame the whole thing on Keith Richards as I was looking at a portrait photo of Keith and he had his hands on this face and his infamous skull ring was in full view. I call this the light switch moment; when looking at the ring I thought to myself “that is a cool ring but wouldn’t it be really cool if it was HIS skull?” Then I thought what a twisted thought but I couldn’t put it down and a few days later I started exploring forensic sculpting ( facial reconstruction ) to see if it was possible to create a digital model of Keith’s skull, we used about 50 photographs and police mug shots for this. Once Keith was done then I moved on to “Jimi” and then the rest of the line took shape. These skull rings are exact recreations of these artist’s skulls with a degree of artistic license taken to make them wearable.

Mike: The rings are pretty bad ass. You actually make them?

Russ: Thanks, glad we got your attention. As I like to say in a previous life I was in the rock & roll industry and am now a photographer doing aerial work and car racing photography however I am not a jeweler, that is why I hired the best in the industry to help me develop the line from it’s initial concept. The silver rings are cast and finished in Canada and the gold and diamond versions are done in Germany.

 

Mike: DeadRingers.com is a premium domain name. Tell me about how you acquired it and can you share the purchase price?

Russ: Dead Ringers started as DeadRingers.ca as the .com was of course taken. A bit of history for you here: The name of the company is perfect for a few reasons. First we are dealing with “Dead” and human skulls with the exception of Keith and that is whole other story. Then we have “Ringers” and we make rings. The real hook here is that the origins of the phrase “Dead Ringers” means “an exact duplicate or replica” which is what we’ve done by recreating these famous rock star skulls. The phrase “Dead Ringers” was originally used as a “ringer” was a stand-in for a horse race when owners would secretly replace a slower horse with a faster horse of vice versa for later betting purposes. So of course the horses had to look very similar in order to pull off this con. The use of the word “dead” here is like “dead on” or “dead right”.

Now back to your question Mike. We had DeadRingers.ca and I never dreamed of owning DeadRingers.com as it was such a premium domain name then one day out of the blue I had an email from a domain registrar who had sniped DeadRingers.com as it was let go by the former owner. They had a price in mind in the low 4 figures but we ended up buying it for about $500.00 which I believe was money well spent. To protect the brand we’ve also been busy buying all of the other “Dead Ringers” domain names such as DeadRingers.rocks, DeadRingers.online, DeadRingers.jewelry etc etc.

 

Mike: I realize the site is young, but how much traffic are you receiving at this point? What means are you planning to use to promote the site in the future?

Russ: As mentioned the site is very young and we have no expectations for how much traffic we ought to be getting at this stage although it is encouraging to see it increasing on a daily basis. In the last two weeks we got Dead Ringers onto Etsy and eBay and began an ad campaign with Google AdWords. We were able to acquire an extensive media contact list that covers all the appropriate media outlets in North America and Europe, we will be sending out press releases to all of them in the next few weeks. We are at the moment working with a few other celebrities so we are holding off on the press releases until a few things are finalized.

Last week we became an official sponsor of Rock Legends Cruise VI 2018 which is a hugely successful floating rock and roll cruise going into its 6th year of operation. Each Rock Legends Cruise sailing has about 2,000 die hard rock fans aboard and the entertainment is supplied by about 15 to 20 famous rock bands that play through out the cruise. As a sponsor we will be featured in all their newsletters and member updates, their membership list is very, very large so we know Dead Ringers will enjoy a lot of exposure from our association with them. We are also planning a few other high profile sponsorships.

 

Mike: There are celebrities wearing your rings, people like Johnny Depp. Have you gotten feedback from these celebs?

Russ: Yes we do have a few celebrities wearing Dead Ringers skull rings. Billy Gibbons of ZZ Top is a friend and he has been very supportive of what we do and as you know he owns two of our “Jimi” rings, I recall when I gave them to him he said in his distinctive Texas drawl “Nice….. really nice. And the background story…… priceless”. The “Jimi” rings have special meaning for Billy as his first band the Moving Sidewalks toured with Jimi Hendrix in early ’68, both guitarists became close friends.

Richard Rawlings the star of the reality TV show Fast N Loud, owner of the Gas Monkey Garage and Gas Monkey Bar N Grill owns a “Jimbo” (Jim Morrison) skull ring and he has told me a few times how pleased he is with “Jimbo”.

Johnny Depp I’ve not spoken to directly as I work with his publicist and she has passed on that JD likes his “Keith” (Keith Richards) ring.

 

Mike: How is it running an online store? What are some of the challenges you’ve experienced?

Russ: The first challenge was getting from the concept of recreating a person’s skull to the making of fine art jewelry and I think we did a good job of that. The next hurtle is getting recognized online in a world awash with so many competing products. I have no idea how many people or companies are making skull rings but safe to say there are hundreds of them. So how do you get noticed with all that competition? We have a few things going in our favor. First, we have a truly unique product in that we are the only ones to ever use forensic sculpting or facial reconstruction to recreate a person’s skull and then take that digital skull and turn it into fine jewelry.

Secondly, we have rock and roll celebrity on our side in that we have recreated the skulls of four of rocks greatest legends. Everyone loves a great story that accompanies a fine product and I think we’ve got that. Now the next challenge is getting the word out there and getting some media buzz happening.