Domain Sales

Package Domains for Bulk Sale

I’ve had some success packaging domains together in a bundle for sale to end users.  In my experience, this has worked out better as a secondary sale to end users who have previously purchased single domains.  This made contacting them with the offer that much easier.  I typically start out these types of emails with the following.

“As someone who has purchased a domain name for this industry in the past, I’d like to give you the first opportunity to purchase the following names.  The price for the package is $x,xxx and the domains will not be sold individually.”

The immediate reaction will be to take the bulk price and divide by the number of domains to get a unit price.  This has it’s advantages and disadvantages.  The domains in the group will be of varying quality, so it makes the good names look like they are being offered at a great price but can make the buyer question the lesser quality names.  I’m not at all suggesting that you throw in junk names.  If you do, the buyer will probably counter with an offer to buy just the better names and at the unit price they calculated or below (I’ve burned myself doing this).  You’ll end up doing your client and yourself a disservice.

If the lesser quality names are decent, they will hold their own as part of the package and the buyer’s desire to obtain the better quality names will result in a sale (this has also happened to me).  This method makes it easier to sell multiple related domains in one sale as opposed to multiple individual sales.  Efficiency lets you sell at a better price.

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Turning a “No” Into An Opportunity

I’m in the process of marketing one of my domain names to some large corporations.  Because I am still in discussions, I’m not going to mention any names, but it won’t reduce the value of what I am going to share here.

I initially contacted the marketing manager of a particular corporation with an industry relevant domain.  I kept the initial email brief, respecting his time and not wanting to burden him with statistics that he may not have had interest in.  He responded with a quick “xxxxx.com is a better name, do you own that?”  My initial thought was that his response was a “not interested” reply and I should move on because I don’t own the domain he countered with.   But at second glance, I saw this as an opportunity.

I did the standard research on the domain he sent, and it had far less global search volume than the domain I was pitching.  I compared the two on Google Trends and the graphical depiction was clearly in my favor.  I compiled the information and sent it back to the executive, along with my perspective.   It took only a few minutes of my time.  Within 30 minutes, he responded back impressed the information I provided and the insight I gave him into his own industry.  He took the information back to his team for further consideration.

This exchange may not result in a sale and that’s fine.  More important here is the trust and relationship I have developed with this individual and the potential this holds for the future.  We now are a part of each others network and can connect each other to people and opportunities we may not have otherwise been able to reach.

Make every interaction count, remain professional and build for the future.  Domaining is like any other business and relationships make all the difference.

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Where to List Your Geo Names

I’m all about testing ways to make domain sales (and purchases).  A colleague of mine, David Bleaman of eBuv.com, recently announced the launch of Yellow Show, an online marketplace specializing in sale of geo-targeted domain names.  If you have any geo names on the market, it’s not a bad idea to list them there.  The more exposure you get, the better your odds of making a sale.  I just listed the four names on the site today:

  • FortWorthSalon.com
  • HonoluluAutoDealer.com
  • IndianapolisAutoCare.com
  • OmahaCosmeticSurgery.com

There are plenty of names listed and it will be an attractive service for business owners looking to find geo names for their businesses.   Knowing the value of geo names matched with a specific industry, business owners can achieve excellent organic search results and save themselves some advertising costs.  Most importantly, as with most generic keyword domains, it gives credibility to the business, yet another advantage over the competition.

The site has some specific selection criteria to ensure the quality of the names, but it’s a free service so there is no risk to you.  If someone is interested in your domain, they’ll contact you directly.  Give it a shot.

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Recycling Domain Buyers

Buyers are not always easy to come by when dealing with domain sales.  Often times, the perfect buyer for a domain doesn’t realize its value to his or her business and will let it go by.  Opportunity missed.  But other times, a buyer sees the opportunity at a great price and grabs it.  Obviously the latter is what we would like to see more of.  Eduction on the topic is a big thing, but may sellers don’t want to invest the time and find that it is challenging when they do invest the time.

One way to maximize your sales is to recycle your buyers.  Let me give you and example to illustrate.  I mentioned  some days ago that I made a sale through Snapnames.  It was under $500 once the commission was subtracted.  Snapnames does not provide the buyer information once a sale is made, but I was able to see who the new registrant was by doing a simple WhoIs look up.  I then contacted the new owner several days later with some related names that I had and offered a deal if he purchased the package.  This turned my original $500 sale into several times that amount.

Look for opportunities.  They’re out there.  You just need to get a little creative sometimes.

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