Follow up on my experience with Efty

Here is a follow up on my experience with Efty, the domain management platform.  Shortly after interviewing Doron, I started my free trial on the site.  I added just one domain name to my account there.  It was a hand registered name that I purchased within the past year, and admittedly, it was a pretty good name.  There are at least two books that share the same title and it’s a name I’m considering using to launch another blog.  The interesting point is, within a week, I received a serious inquiry, generated by my Efty landing page, from one of the book authors that shares the name.

She was very interested in the name.  We went back and forth a few times and I had a minimum value in mind that we just couldn’t agree on.  It’s a name that I decided I wasn’t going to let go of easily because I have a vision for it.  Will I ever act on that vision?  I don’t know, but I see more value in it than I was being offered.  The deal didn’t happen.  But it gave me some excitement around the potential for Efty.

Based on my single experience with one name (and a good name at that), I decided to add about 50 other hand registered names to Efty.  I went in knowing that the first name I listed was the best of the lot, but I wanted to see what type of results I got with even more names listed.  I quickly added the names and went about my business.  About three weeks passed with no activity.  I wasn’t surprised or disappointed.   I wasn’t expecting miracles.

Then I received another offer sent via my landing page for a domain I hand registered just three months earlier.  It was a name I registered based on an idea I was kicking around with some friends.  One I wasn’t as attached to.  After some back and forth, we agreed on $1,500.  The buyer paid me through PayPal and I transferred the domain through GoDaddy.  Transaction took all of 30 minutes to complete.

Another week goes by and a new offer comes in on a name I registered a couple years back.  I’m still in negotiations on this name so I won’t go into too much detail.  The offer came in through my Efty landing page.

My luck has pretty good in the short time that I’ve been using Efty.  The service paid for itself, and then some, with that first sale.  It’s easy to use, easy to update, and has some great features.  In fact I’m not even using all of the features yet.   I attribute the activity to the visually pleasing landing pages that allow for communication between the buyer and seller.  There are no annoying links to suggested sites based on your domain name.  It’s clean and simple.

I’ll continue to report on my progress with Efty over the coming months.  If you have any experiences to share, please leave a comment to share with the rest of us.

 

If you like this post and want to sponsor it on Domaining.com, click HERE.

“…you shouldn’t be afraid of picking a really great name and paying for that domain.”

leadfeeder

Leadfeeder is a startup developing software for generating B2B leads from Web Analytics. Pekka Koskinen founded the company with two co-founders, Herkko Kiljunen and Vicent Llongo.  Building software companies is what he does. Since 2002 he’s founded four companies and made one exit. He founded Snoobi, a finnish web analytics company, in 2004 and sold it to Fonecta in 2012. He’s also the founder of Solinor and co-founder of Fraktio.   His other investments include Cuutio, EzyInsights, Nosto, SmarpShare, Planago, Laskuyritykselle.fi, SportConnect, IroFit and BrandCruises.

 

Mike: What is it exactly that Leadfeeder.com does?

Pekka: Leadfeeder is a tool that shows you which companies have been visiting your website and not leaving their contact details. To start seeing which companies are on your site and what they’re doing you just sign up at Leadfeeder.com and connect your Google Analytics.

Our tool (app.leadfeeder.com) doesn’t require any extra code on your site because it’s powered by Google Analytics. The signup process is really simple and you don’t have to be technical to start using Leadfeeder. When you connect Leadfeeder to your Google Analytics we automatically show you who’s been visiting your website in the last 30 days and then we give you 30 days of trial time on top of that.

Leadfeeder is aimed at B2B companies and the reason we built it is because we wanted to feed marketing people more leads (their single biggest headache is generating leads) and make sales more intelligent and effective by harnessing web analytics. Every day people ask Google “who is visiting my website” because the typical B2B website has a conversion rate of around 2%. This means lots and lots of missed opportunities from a marketing and sales perspective.

Leadfeeder connects to MailChimp and big CRMs like Pipedrive, Salesforce and Zoho which are used in enterprise sales. The end result is automated lead generation because Leadfeeder pushes new web leads and website activity by prospects to your CRM which means your salespeople can get on with more selling and closing of more deals.

 

Mike: Tell me how you went about acquiring LeadFeeder.com. What was the process?

Pekka: I wanted to have an easy-to-write name with the word “lead” in it. Since all 2-word domains are already registered, I went to godaddy actions site and searched for dotcom domains starting or ending with the word “lead”. I found the Leadfeeder.com domain from there and ended up paying 4000 euros for it. The process was very straightforward and quick.

 

Mike: What did you pay for the name?

Pekka: 4000e
Mike: What type of traffic numbers do you see on the site?

Pekka:

25,000 active users per month
10% monthly MRR growth
Subscriptions per month: 110
80,000 sessions per month (organic 20%, direct 30%, referral 5%)
Conversion to trial 1.5%

 

Mike: Great stats!  How do companies leverage the information you gather? Can you provide some examples?

Pekka: Many other unique examples of how companies are leveraging the data here:

1) Better ROI on AdWords campaigns. In Leadfeeder you can see all the companies that click through your paid marketing campaigns to your website and what exactly they do on your website even when they don’t convert. Our users add these companies to their marketing/sales funnel depending on what they looked at and for how long they stayed there. Normally all these leads are lost because if they don’t fill in a lead capture form marketers don’t know who they are.

2) More web leads in Pipedrive, Salesforce, Zoho CRM. Leadfeeder sends website visit details to your CRM so sales people know when an open deal is showing activity on your website. Salespeople (including us at Leadfeeder) are monitoring open deals by latest website visit and then reaching out and closing the deal at the key moment. Marketers also qualify leads they find in Leadfeeder and once qualified they connect the new leads to their CRM. This means more sales opportunities.

3) Targeting people by job title on LinkedIn and using Leadfeeder to tailor a perfect follow-up email. You can target your adverts on LinkedIn by job title when you know who the target buyer is for your service. Because of this when you see visits in Leadfeeder from these particular campaigns you are actually seeing (and what LinkedIn doesn’t show) is “visit from CMO at Marketing Lion.” When you know what a particular person has been looking at you can send a perfect follow-up email.

 

Mike: Clearly you are an internet tech company. That said, talk about why you chose this name and how that has been an import part of your strategy.

Pekka, CEO: Having a good name is really important and you shouldn’t be afraid of picking a really great name and paying for that domain. In the end, the 4000 euros we paid for leadfeeder was a really small investment. The name should describe what you do and it should be easy to say and write. In our case our domain name describes exactly what we do.

 

If you like this post and want to sponsor it on Domaining.com, click HERE.

What is your website worth?

WorthofWeb

Aykut Pehlivanoglu is an internet entrepreneur and consultant  with quite a few irons in the fire.  He’s best known as Operations Director at Acquisition Station as well as Founder of Worth Of Web Academy, where I came across his site.  Aykut spen

 

Mike: I first came across worthofweb.com when your website value calculator came up in a search result on Google. How accurate is the tool?

Aykut:  First of all, thanks Mike for having me here and for your interest in my project.

When I first created the concept of Worth Of Web Calculator, I knew that it is almost impossible to create a website value calculator which is 100% accurate for all its estimates. That’s why I tried to create a tool where you can compare your website with your competitors and also track your progress in time.

My algorithm uses public rankings of websites, for example, recently it is getting Alexa Rank of a given website and starts the calculations based on it. This affects the outcome of the algorithm of course. As your traffic increases and your public ranking increases accordingly, you will have a higher valuation on worthofweb.com.

 

Mike: The tool also estimates how much revenue the site can make per month. How accurate have you found this to be and what goes into that valuation?

Aykut:  I need to make it clear, every website is unique. Some are serving richer countries, some poorer ones. Some are content websites which have revenue from advertising and affiliate offers. Some sell stuff online. Some are just for brand awareness. Some are for nonprofit organizations. Some are for institutions of the states. The list goes on but as your readers can understand, there is no standard calculation here and there can’t be. So, I made a decision here to assume that your website is making revenue a little bit from advertising, a little from affiliate offers and a little from direct sales. So my algorithm makes an educated guess considering this mixture.

 

Mike: worthofweb.com is more than just a website valuation tool. What else does it offer its visitors?

Aykut:  Well, it started as a fun project and a simple website valuation tool 6 years ago. In time, users started to ask me questions about how to develop their website or web-based business, how to increase their traffic, how to make more money online and if I can give tips about SEO and social media. I was answering these questions individually, then I decided to add sections like blog, forum and expand the area we cover. At that point, I renamed it to Worth Of Web Academy. Now with the addition of sister websites and social media channels, our users can find all the necessary information, interact with other users, track their progress and even buy/sell domains and websites via our network.

 

Mike: I’m guessing you had a need for a valuation tool at one point and there was nothing available that fit the need. Was that the inspiration behind the site?

Aykut:  I have a software company in Turkey called PB Bilisim which develops websites, games and mobile applications. Although it is not so active recently, 6-7 years ago we were developing websites and games heavily. We had projects mostly for our clients but for ourselves also. We wanted to compare different websites in terms of traffic, revenue and overall value. There were couple tools but I was not satisfied with them. So, I decided to code something, both for fun and for ourselves. At that weekend when I started to code this, I didn’t imagine honestly I will be doing interviews for this project many years later. But here we are.

 

Mike: Speaking of revenue, how does the site generate revenue for you?

Aykut:  I have revenue from advertising and affiliate offers.

 

Mike: worthofweb.com is a pretty good description of what the site does. Do you own any other domain names?

Aykut:  I have various domain names, some have active projects connected to them, some waiting for next project. Some examples suggestmemovie.com, mcitb.com, mycountryisthebest.com, buysellwebsites101.com, ohgag.com, entrepreneurs.cz

 

Mike: What tips do you have for someone to increase the value of there website? Are there small changes that can make a big difference?

Aykut:  I always advise to focus on user experience. As I said earlier, every website or web-based business is unique. What they have in common are their users. Focus on the people instead of money. Because focusing on making more money is the wrong approach. Money will be the result, not the reason. If you do everything right regarding the needs of your audience in the first place, you will eventually increase the value of your website. For example, it may not be the smallest change for many but making your website responsive can make it more user-friendly which in the long run affects indirectly the overall value in a positive direction.

 

Mike: What other projects are you working on at the moment?

Aykut:
I help run a website brokerage called Acquisition Station, I am the Operations Director there. I have a new project called My Country Is The Best where I help users compare countries. I have Suggest Me Movie, it is a movie recommendation engine. I have other projects as well, the best way to check them will be via my personal site aykutpehlivanoglu.com.

If you like this post and want to sponsor it on Domaining.com, click HERE.

Just a damn cool domain portfolio management system

EftyLogo

Doron Vermaat is an entrepreneur and domainer.  He’s a co-founder and Head of Product at Efty, an online domain portfolio management system and the publisher of DNgeek.com, a blog about brandable domain names, startup naming, and branding. Efty helps you manage your domain portfolio, giving you clear insight into your performance while helping to boost leads, sales, and revenue. Efty helps you manage your entire domain name investment portfolio in one place – with a secure and confidential platform.

 

Mike:  Doron, I’ve done a couple of recent interviews on domain management systems.  What differentiates Efty from other platforms?

 

Doron: Efty separates itself from the pack by offering a complete solution that not only includes domain name management, tracking, and financial insights but also the right tools to help you sell more domains. Efty’s theme gallery hosts a selection of 40+ top-notch, customizable For-Sale landing pages that have been designed for optimal visitor-to-lead conversion as well as 4 templates to help you quickly launch your own, customizable domain name marketplace (Such as the ones you can see at NameRockstar.com or DNBX.com). Efty users don’t need to download, install, update or host anything and do not pay any commission on sales made trough the platform. Instead, our users pay a very affordable monthly or annual fee starting at just $4/month. We also take pride in offering top-notch customer support, constantly shipping new features and improvements to the platform and having a very clear governance on privacy and not having access to user data.

 

Mike:  In what ways have you found that Efty helps contribute to domain sales?

 

Doron: The best platform to sell a domain name is the domain name itself. With Efty’s For-Sale landing pages you can make it crystal clear that the domain name is for sale when a potential buyer types in your domain name which significantly increases the number of offers and inquiries compared to a parked page that is optimized to generate pay-per-click revenue from ads. Inquiries and offers via Efty also provide you with much more intel on your buyers such as the Name, Email, Phone number and the IP address. This makes it easier to conduct research on your leads before making a counter offer and helps you to maximize the deal size.

 

Mike:  All great ideas come from somewhere, what spawned the idea behind Efty?

 

Doron: The idea for Efty came to me after I was investing personally in domain names for about a year and I noticed that it was getting more and more difficult to stay organized, track renewals, expenses and calculate my P&L. At the same time, I also started looking for a solution to help me better showcase and sell my names by use of good looking For-Sale landing pages rather them populating them with pay-per-click ads that hardly made me any money.

I also thought it was crazy to pay commissions on sales when they happened through direct navigation (when a buyer types in your domain name directly in their browser). When I realized there was no solution on the market to help you manage, track AND sell your domains without paying commissions I knew there was an opportunity and the idea for Efty was born.

I reached out to long-time friend and software entrepreneur Lionel Petitiaux and we started working on Efty in November 2013. Six months later we rolled out our beta.

 

Mike:  You have chosen a brandable domain name for this business.   What can you tell me about the name “Efty” and the benefits to selecting a brandable name?

 

Doron: We went with Efty because we want to build a brand. People want to deal with real brands now and by using a generic domain you risk coming across as just another solution in the market.

 

Mike:  You’re based out of Hong Kong.  Does that affect your ability to do business as a domainer in anyway?  Has that location provided opportunities you might not have had if you were living in the states?

 

Doron: The main challenge is the time difference with the US which is forcing me to work with proxy bids instead of competing live towards the end of domain name auctions on NameJet, GoDaddy auctions etc.

 

Mike:  What’s your background and how did you get involved in domaining and internet businesses?

 

Doron: I’ve co-founded and worked for internet startups most of my professional career, many of them related to the recruitment and staffing industry. In 2016 I co-founded an employment website for the Greater China region. That company didn’t make it and was shut down four years later. The domain, which was administered by a web development company, was neglected and ultimately expired from Network Solutions a few years ago. I had plans to relaunch the site so I did some research to find out how to gain ownership of the domain again once it would drop.

This led me to NameJet where all the expired inventory from NetSol is being auctioned. At NameJet I learned about the domain name aftermarket, drops and auctions. That month I won the auction for the NewChinaCareer.com domain name but also started bidding on several others that caught my eye. I was hooked right away.

 

Mike:  Do you have any other projects you’re working on at the moment?

 

Doron: I just kicked off a consulting project with Hong Kong-based online fashion retailer Grana. They recently secured a large Series A round in funding from Alibaba ventures and have ambitious plans to make their clothing available to the entire world. I will be working with them on building their technology team so if you’re a talented coder and are interested in working in vibrant Hong Kong please do get in touch : )

 

Mike:  What advice do you have for others that are about to embark in an online business?  Anything to watch out for or any surprises you have found?

 

Doron: Most important is that you find a need and fill it.  Try to do so in an industry or sector you’re passionate about and establish an expert reputation for yourself. Constantly follow up with your customers and improve your offering based on popular request.

Tough Domains

Toughdomains

Tim Koutroubas is the founder of ToughDomains.com.  Tim and I have been exchanging emails for a couple of months as we’ve discussed the ToughDomains platform.  ToughDomains.com offers Domain Parking, Sales Pages, Portfolio Management and more.  Tim and I talked a little bit about the site and what it offers.

 

Mike:  What inspired you to launch ToughDomains.com?

ToughDomains:  We saw a need in the industry to consolidate the “Domain Cycle”.

The “Domain Cycle” is Discovering / Buying, Managing the Portfolio, Earning Revenue, and eventually Selling the domain.

Domain Cycle

There are many services that address each part of the domain cycle individually.  Some services are easy to use while others require a high level of technical expertise and /or  cost.  We wanted to create an affordable Free to Premium based platform that addresses each portion of the domain cycle with an easy to use hosted execution.

 

Mike:  How many domains would you say are currently supported by the platform?   Roughly how many members?

ToughDomains:  The platform currently supports thousands of domains and hundreds of users in an open beta.  Currently, we are releasing major updates that are addressing our users wishes and requests.

 

Mike:  You have a tiered pricing plan, but your first tier is free up to 20 domains.  This is great for people who want to test it out before committing to a monthly payment.  What benefit does your platform have over parking services or other competitors in this space?

ToughDomains:  Feature flexibility is a key differentiator for us.  We allow you to use our software by itself or in conjunction with your current solutions.  Some of our differentiators include:

• Instant Domain Development- Allows you to connect premium multipage content to hundreds of domains in minutes.

• Ad Network Integration- We currently integrate with two ad networks (with more to come) including AdSense.  Simply inter your publisher ID and start earning revenue.

• Domain Analytics- We provide domain level traffic data that includes hits, referring URLs, and country of origin.  Must have information before selling the domain.

• Multiple Public Portfolios-  Create a portfolio of all your domains or a custom curated list of only the domains requested by a buyer.

• Domain Insights and Portfolio Management- Free Registrar, Expiration Date & Admin Email are currently available. Later this month, full portfolio management such as entering buy and sell info, net profit, domain valuation & various ranking metrics will be available in dashboard.

• Free Bulk Name Server Redirect- Redirect hundreds of names to a single domain or your own offer form.

• Commission Free Sales Pages- Unlike many other services we offer a Zero commission sales page.

 

Mike:  The live demos on your site showed me three options.  A sales page that was clean and simple.  A news page that looked like it might have some configurable content.  Finally a portfolio page which was a simple list of names for sale.  Are any of these more successful than the others?  Do you find the news pages get indexed by Google?

ToughDomains:  Our Instant Domain Development, Sales Pages, and name server Redirects are by far our most popular domain tools.  Our founding members have existing SEO expertise and we are leveraging this knowledge to increase traffic to the domains.  We are indeed seeing SEO benefits to domains using our instant domain development tool.

 

Mike:  Is there any PayPal integration or is the sale just through email correspondence and the buyer and seller work out the details.

ToughDomains:  Currently, we offer email correspondence.  However, integration to the most popular escrow services is currently under development and to be released soon.  We believe a non-direct payment option within an escrow environment is the safest solution for both buyers and sellers.  We are not sure the ecosystem is ready for a direct to purchase model.

 

Mike:  The site states “Keep 100% of the Domain Sell Price -Zero Commission Paid on any of the domains you sell! ”  My question is… how do you make any money to support the site?

ToughDomains:  We are domainers and like many domainers we do not believe in collecting a commission for a non-brokered direct inquiry of your domain.

We have 3 revenue models:

• As needed premium subscription revenue.

• Ad Supported model for content hosted for our free users.

• We are currently developing a third revenue model that we will be releasing in Q1 2017.