“Over three-quarters of all unique visitors are via direct navigation and over 80% are those that have never been before.”
“I want the best name possible as a starting point and then create my brand from there. With a domain name like Tenants.com, you have immediate authority…”
– Wayne Gathright, Tenants.com
“Certainly there are inherent advantages to owning such a “juiced” domain. It gives us the ability to brand ourselves in much more powerful ways.”
– Omar Sayyed, the COO behind Ties.com
“Since acquiring the name in 2006, our business have been transformed. First, the organization is perceived to be an authoritative website. I also believe that a good name give prospective customers the confidence to do business with us because they feel we are *the* company to work with.”
– David Ciccarelli is the CEO and founder of Voices.com
“…the domain name opened many doors and opportunities for our company.”
– Paul Rubillo, CEO/Founder of Dividend.com
“The domain provided a great platform for our customers to find and buy various baby products. It was also instrumental in cutting our expenses and successfully building our brand reputation.”
– Matt Lindenberg, Associate Director of Marketing at Diapers.com
“No denying that owning this domain gives us some weight and respectability. Also no denying that direct traffic to the site is a great advantage.”
– Marc Braunstein, VP Business Development at Lobster.com
“Not only does it have high brand recall, but it also adds a lot of credibility to the story when working out deals with partners and suppliers. Customers trust the brand and that helps to convert shoppers into customers.”
– Stan Sandberg, co-founder of Cookies.com
“I believe that the public’s ability to instantly remember the name of the site plays a huge part in its success.”
– David Costello, Nashville.com