I’ve recently started contributing weekly articles on NamePros.com. Writing there gives me the chance to share thoughts with a wider audience in the domain community, and it’s been a fun way to keep the conversation going outside of Sully’s Blog. Each week I’ll tackle a topic that I think matters to investors, entrepreneurs, and anyone curious about where domain names fit in the bigger picture of branding and business.
Here are the three pieces I published in September, in case you missed them:
A Good Domain Reduces Marketing Spend. A Great One Eliminates It
The right domain name doesn’t just make your brand look sharper—it can actually save you real money. In this article, I explain how a strong domain cuts down on marketing spend by making your brand easier to remember, easier to share, and harder to ignore.
Inbound Won’t Save You: Here’s Your Wake-Up Call
Too many domainers sit back waiting for offers to show up in their inbox. That’s not a strategy—it’s wishful thinking. In this post, I get into why relying on inbound alone is a mistake, and why a proactive approach is the only way to build consistency in this business.
.AI vs .COM – Momentum Isn’t Permanence
There’s no denying .AI is hot right now, but heat doesn’t always last forever. I dig into the rise of .AI, how it compares to .COM, and what it all means for investors. The takeaway? .AI may have staying power, but .COM is still the heavyweight, and quality will always win in the long run.
I’m looking forward to October on NamePros and I’ll continue to keep up the momentum on SullysBlog as well!
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