Some people say he comes off as cocky…. maybe, yeah, I suppose. But more than that, the guy is real. He talks from experience and provides great food for thought. Much of the information can be applied directly to your domaining business, if you’re passionate and serious. The book explains how he took his families business from a “little something” to “a whole lot sales” in a short period of time. That’s not what the book is about. It’s about being passionate about what you do, or better yet, do what you are passionate about. Vaynerchuk explains how technology and social networking have expanded our ability to reach and server our customers and created amazing new opportunities.