“end user” is a term that refers to the final consumer of a product or service. In the context of domain investing, an end user is the individual or business entity that ultimately uses the domain name for their website.
End users are especially important in the domain name aftermarket, where investors buy and sell previously registered domain names. The end user for a domain name could be a business owner who wants a specific domain for their company website, a blogger looking for a unique domain for their blog, or an organization that wants a domain that aligns with their mission or cause.
Understanding and predicting the needs of end users can be key to successful domain investing. A domain that might not seem valuable at first glance could be highly sought after by a specific end user, making it potentially lucrative. For example, geo-specific domains or niche industry terms can often be sold to end users operating in those areas or industries.
End users typically are not buying domains for the purpose of reselling (like an investor would), but rather for use in their own online projects or businesses. Therefore, they might be willing to pay higher prices for the perfect domain, especially if it closely aligns with their branding or marketing efforts.