Domain investing tips, strategies, and industry insights

End User

An end user is a buyer who purchases a domain name to actually use it for a website or business, rather than for resale or investment purposes.

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COM

".com" is a top-level domain (TLD) in the Domain Name System of the Internet. Its name is derived from the word "commercial," indicating its original intended purpose for domains registered by ...

Cleanup

The process of reviewing and dropping underperforming domains from a portfolio to reduce renewal costs.

SERP

Search Engine Results Page

Churning

The unethical practice of repeatedly selling domains among a small group of investors to artificially inflate prices or create a false sales history.

.APP

A generic top-level domain (gTLD) operated by Google, designed for mobile applications and app developers.

A Record

An Address Record in DNS that maps a domain name to an IPv4 address.