SullysBlog

Domain investing tips, strategies, and industry insights

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Domain Insights

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He Bought Equip.co for $25,000. Here’s Why the .co Was Worth It
DomainsgTLDInterviews

He Bought Equip.co for $25,000. Here’s Why the .co Was Worth It

I came across Equip.co and the first thing I noticed was the domain: Equip. One word. Clean, strong, and perfectly on-theme for a hiring product. Equip positions itself as an AI-native hiring platform that combines an applicant tracking system, skill assessments, and AI interviews into one system. The goal is straightforward: help teams evaluate candidates earlier and more consistently, instead of relying purely on resumes and unstructured interviews.

You Saw the Price. You Missed the Point.
Domains

You Saw the Price. You Missed the Point.

Not every sale signals a trend. Sometimes it just signals quality. That is an important distinction and I do not think enough people make it. When a strong end-user sale gets reported, the reaction in a lot of corners of this business is immediate. The category is back. The extension is getting respect. Buyers are paying real money again. And maybe that is true.

Misreading a Four-Figure Offer
Domains

Misreading a Four-Figure Offer

I turned down a four-figure offer on a name once because I was convinced it was worth more. Fine, I've done it more than once. Two years and four renewals later, I still think about it. Not because I was definitely wrong about the name. Because I'm not sure I was right about the buyer pool. That's where most of this goes sideways.

Vinyl.com: Trust, Traffic, and the Power of Exact Match
Domain InvestingDomainsInterviews

Vinyl.com: Trust, Traffic, and the Power of Exact Match

Vinyl.com is another one of those domains that says what it means. It is a category word, a cultural object, and a buying intent all in one. If you have been around domains long enough, you know names like this are rare because they are not clever. They are obvious. What matters next is what you do with that kind of asset. Vinyl.com launched as an online record store with a deep catalog, positioned as a place to shop records and discover music.

Does Policy Matter For Domainers?
DomainsGeneral

Does Policy Matter For Domainers?

Most domain investors focus on names, buyers, pricing, sales. That is where the money is. But there are organizations and policy frameworks operating in the background that can affect whether you actually own what you bought, and whether you can move it when you want to. That matters more than people realize. The question is whether any of these groups actually serve investors in a meaningful way.

March Was All About Clarity - NamePros
DomainsDomain Investing

March Was All About Clarity - NamePros

March ended up being one of those months where the individual articles were about different things on the surface, but underneath they were all circling the same issue. Clarity. Not tools. Not marketplaces. Not more options. Clarity about what you own, why you own it, what the market is actually telling you, and when it's time to stop protecting a narrative that stopped being true a while ago.

Domain Glossary

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.AI

The country code top-level domain (ccTLD) for Anguilla that has become extremely popular for artificial intelligence companies and projects.

.APP

A generic top-level domain (gTLD) operated by Google, designed for mobile applications and app developers.

.CLUB

A generic top-level domain for communities, organizations, and membership-based groups.

.ONLINE

A generic top-level domain suitable for any internet-based business or presence.

.STORE

A generic top-level domain designed for e-commerce and retail businesses.

.TECH

A generic top-level domain targeting the technology sector.