
When an Expired Domain Is Worth More for Its History Than Its Name
When I look at an expired domain, I usually start with the name. Is it easy to remember? Can you say it out loud without spelling it? Could I picture a real company using it? But sometimes the name is only half the story. KnowYourStuff.org sold for $30,600 at NameJet in October 2019. That's a lot of money for a three-word .org. It's a decent name, but if it had never been developed, I doubt it would've pulled anywhere close to that. The difference was the history.








