
The Domain Investor's Version of Dead Stock
Retailers have a word for merchandise that sits too long without selling. They call it dead stock. We should probably borrow it. In retail, dead stock is inventory that's been sitting unsold and isn't going to move at the price on the tag. The problem isn't the shelf space. It's the money tied up in products nobody's buying, plus whatever it costs to keep them sitting there. Domains don't take up warehouse space. Nothing to shelve, nothing to box up, nothing to haul to the back. But the carrying cost is real.








