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Domain investing tips, strategies, and industry insights

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Domain Insights

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A Court Just Took Radaris.com Away From Its Owner. Again.

A Court Just Took Radaris.com Away From Its Owner. Again.

I've watched a lot of domain fights over the years. After a while most of them start to look familiar. This one doesn't. Go to Radaris.com right now and you won't find the people-search site that's been running there for years. You'll find a notice saying the domain has been transferred by court order to Atlas Data Privacy Corporation. Transferred, as in someone else has it now. And it's the second time a court has taken this exact domain from its owner.

What Makes a Domain Easy to Explain to a Buyer?

What Makes a Domain Easy to Explain to a Buyer?

I own a lot of domains I like. Some of them sell themselves. Others need me to do the talking, and I've started to think that difference matters more than we give it credit for. A name can check every box we care about as investors. Short, aged, easy to say, registered in a few other extensions, maybe a keyword with real search volume sitting behind it. It looks great in a spreadsheet. Then somebody asks why their business should want it. If your answer runs three paragraphs, you've got a problem.

Should You Raise the Price After Receiving an Inquiry?

Should You Raise the Price After Receiving an Inquiry?

An inquiry does strange things to your head. You've got a name sitting at $4,995. It's been there three years. Nobody's bitten, nobody's emailed, and you've renewed it twice while quietly wondering if you should've just let it go. Then one morning an email lands and suddenly you're convinced you underpriced it. Maybe the buyer's a funded startup with the exact matching company name. You do twenty minutes of digging and find out they closed a $10 million round in March. Their logo already looks like your domain. That $4,995 doesn't feel so smart anymore.

Why Domain Investors Overestimate the Value of Age

Why Domain Investors Overestimate the Value of Age

Domain investors love an old registration date. Put "registered in 1998" or "25 years old" next to a name and it starts feeling valuable before anybody's said a word about the name itself. I get it. An old creation date hints at scarcity. Somebody thought enough of that string to pay for it back when most people didn't know what a domain was, and it survived while millions of others got dropped. But age isn't value. That's where I think we get carried away.

Why Some Great Businesses Start on Second-Choice Domains

Why Some Great Businesses Start on Second-Choice Domains

We spend a lot of time in this business talking about the perfect domain. Founders spend approximately none. They've got a product to build, customers to find, and payroll on Friday. If the exact match .com is going to run six figures before anybody has proven the thing works, that's a hard check to write. So they don't write it. They add a word, or they take an alternative extension, and they get back to work. That's how a lot of very good companies got started, and I don't think we give it enough credit.

Domain Glossary

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