SullysBlog

Domain investing tips, strategies, and industry insights

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Domain Insights

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 Your Buyer Googled You. Still Happy With What You Posted?

Your Buyer Googled You. Still Happy With What You Posted?

You quote someone $8,500 for a domain. They Google it and find a forum post you wrote six months ago. "Paid $40 for this one. Would be happy to get $500." You probably wish you hadn't posted that. There's nothing wrong with buying a domain for $40 and asking $8,500. Your acquisition cost doesn't set its value, and you're allowed to change your mind about what you'll accept. But if I'm the buyer and I find that post, of course I'm going to ask about it. Wouldn't you?

Thyago Guimarães: Teaching Domain Investing to Brazil

Thyago Guimarães: Teaching Domain Investing to Brazil

Most of the domain investors I talk with are in the US or Europe. Thyago Guimarães teaches domain investing to a Brazilian audience through Domínios Lucrativos. He talks about .com vs .com.br, the keywords Brazilian businesses buy, where he points beginners, and the opportunity he sees coming in Brazil.

A Hand-Reg Isn’t a $12 Decision. It’s $12 Annually.

A Hand-Reg Isn’t a $12 Decision. It’s $12 Annually.

I can talk myself into a $12 domain pretty easily. I like the name, I can think of a business that might use it, and the price is low enough that I don't spend much time questioning it. Even if I'm wrong, it's twelve bucks. But I'm not necessarily spending twelve bucks. I'm adding another annual expense to my portfolio, and there's a good chance I'll be paying it more than once. That's the part I think we tend to leave out when we're registering names.

A Deal Is a Deal, Even When a Better Offer Comes Along

A Deal Is a Deal, Even When a Better Offer Comes Along

Something happened recently on NotRenewing that got me thinking about an issue that probably comes up more often in the domain business than we realize. A seller had sold several domains through NotRenewing. The buyers had paid for the names and were expecting the transfers to take place. Before that happened, the seller received higher offers for the same domains somewhere else. He contacted the buyers and told them he planned to accept the higher offers instead. I reached out to him, and to his credit, he immediately agreed to honor the original sales.

You Get Better at This When You Stop Trying to Impress Other Domainers

You Get Better at This When You Stop Trying to Impress Other Domainers

Spend enough time on the forums, on X, in the Facebook groups and at the conferences, and something shifts in how you buy without you really noticing. You start picking up names other domainers will like. Not names that'll sell. Names that'll get a reaction. You want to post it and see "nice pickup" underneath. You want the other guys to get it instantly. You want a portfolio that looks good when you share a screenshot of it. Other domainers aren't your customer, though. They're never going to buy the name.

Domain Glossary

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