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Domain Insights

How Tom Ferrara Is Turning Assessment.com Into a Marketplace for Assessments

Assessment.com is one of those names that brings on excitement when I hear it. It is broad, clear, memorable, and it sits directly on top of a category that touches education, hiring, coaching, personal development, and career direction. The site has also recently been rebuilt into something larger than a traditional assessment destination, combining the long-running MAPP career assessment with AI-powered assessment creation, a marketplace, reporting tools, and the ability for creators and organizations to build, share, and monetize their own assessments.

May 19, 2026

Domains

What does a dot Team name bring to the table?

I came across Remote.Team and the first thing that caught my eye was the domain. Remote.Team is one of those names that says exactly what it is, which is a lot rarer than people think. Public materials position it as a secure business chat and task management platform for distributed teams, with end-to-end encryption, guest access, activity analytics, a live support widget for websites, and support in multiple languages.

May 15, 2026

Domains

The 1% Edge in Domaining

Maybe a year ago, I read Atomic Habits, a book my daughter kept telling me to pick up. The idea that stuck with me was that tiny improvements, repeated consistently, can compound into something much bigger over time. And yeah, it was about a year ago, and sometimes things take time to surface in my mind. That made me think of an example the book gave. Sir Dave Brailsford and the British cycling team.

May 13, 2026

Domains Domain News

Would $50,000 make you a .ART fan?

When I see a registry launching an award, my first instinct is usually to roll my eyes a little. Is this actually about the artists, or is it a clever way to move more registrations? Both can be true, obviously. But I've watched enough of these to be skeptical by default. This one I'm less skeptical about. .ART is celebrating its 10th anniversary, and as part of that they're launching the .ART Award.

May 11, 2026

Domains

We Only Like Appraisals When They Agree With Us

Domainers have a strange relationship with automated appraisals. When the number is low, the tool is garbage. When the number is high, suddenly it is worth mentioning in the sales thread. I am not above this either. I have looked at appraisal numbers before and liked the ones that helped my argument more than the ones that did not. I think most of us have. The problem is not that appraisal tools exist.

May 8, 2026

Domains

Domainers Are Too Good at Explaining Why a Name Could Sell

One thing I think domainers get really good at, maybe too good at, is explaining why a name could sell. On the surface, that sounds like a good skill to have. If you can look at a domain and explain who might buy it, how they might use it, and why it has some value, then you are probably doing more than just guessing. And that is true to a point. But I also think this is one of the traps in domaining.

May 6, 2026

Domain Glossary

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Domain Insights

How Tom Ferrara Is Turning Assessment.com Into a Marketplace for Assessments

What does a dot Team name bring to the table?

The 1% Edge in Domaining

Would $50,000 make you a .ART fan?

We Only Like Appraisals When They Agree With Us

Domainers Are Too Good at Explaining Why a Name Could Sell

Domain Glossary

.AI

.APP

.CLUB

.ONLINE

.STORE

.TECH