SullysBlog

Domain investing tips, strategies, and industry insights

Sponsored Partners

Advertisement
Grit Podcast #75 - Notable Domain Sales Q4 2025 - Q1 2026
Advertisement
Infinite Designs, Inc.
Advertisement
NotRenewing.com

Domain Insights

View All →
What a Fly Fishing Guide Taught Me About Buying Domains

What a Fly Fishing Guide Taught Me About Buying Domains

I spent part of a day on the South Platte in Colorado last week, fly fishing for the first time in my life, and I was bad at it in a way I didn't expect. Not bad like I couldn't cast. Bad like I was doing eleven things nearly correctly and had no idea which one was costing me. We'd hired a guide, which was the only smart decision I made all day. He'd stand a few feet off my shoulder and say something small. Move your hand back. Let it drift another second before you pick up.

What Types of Domain Names Actually Sell on NotRenewing?

What Types of Domain Names Actually Sell on NotRenewing?

NotRenewing recently crossed 500 sales, which gave me enough data to answer a question I have been curious about since launching the site. What types of domain names are people actually buying? Not what we think should sell. Not what gets the most comments on a domain forum. Not what looks good in a portfolio. What are buyers actually willing to pull out a credit card and pay $99 for? As of August 6, NotRenewing had recorded 523 paid transactions involving 520 different domain names.

I want to meet you at NamesCon

I want to meet you at NamesCon

NamesCon Global is getting closer, and the first look at the agenda is now available. This year's event takes place November 11-12 in Miami at Ice Palace Studios, and the agenda gives a pretty good indication of where the conversations in the domain industry are heading. There are sessions covering domains, hosting, digital assets, artificial intelligence, digital identity, new top-level domains, changing search behavior, and the broader Internet economy. Those are all areas worth watching right now.

Apparently I've Been Sending Spam

Apparently I've Been Sending Spam

A subscriber emailed me to say the NotRenewing daily was landing in his spam folder. That's a good email to get, by the way. Most people don't bother. They just stop seeing your newsletter and eventually forget it existed, and you never find out because your open rate drifts down a point a month and you tell yourself it's summer. My first reaction was defensive, and I want to be honest about that.

How to Decide Which Domains Shouldn't Get Renewed

How to Decide Which Domains Shouldn't Get Renewed

I've renewed names I knew were dead. Not by accident, either. The invoice showed up, I skimmed the list, and I clicked renew because clicking renew was easier than admitting I'd wasted the money two years earlier. That's most of the problem right there. Everybody already knows the theory. Cut the weak names, keep the good ones, stop paying rent on assets that will never produce. Nobody argues with that. Then renewal season hits and somehow the portfolio got bigger again.

Domain Portfolios Get Messy Faster Than You Think

Domain Portfolios Get Messy Faster Than You Think

Most domain portfolios don't fall apart overnight. It happens slow enough that you never notice the exact moment it started. You buy a name, point it to a lander, list it on a marketplace, set a price, and move on with your life. A few years later the domain's still sitting in your account, except almost everything around it has quietly changed. The price doesn't make sense anymore. The lander's broken. The domain's still listed on a marketplace you stopped using two years ago.

Domain Glossary

View All →