Before You Hit Renew All, Run This 10-Minute Audit
There's a name I renewed five years in a row before I admitted it was a bad buy. Actually more than one. That's the thing about renewal season. It tells the truth whether you're ready for it or not. A portfolio looks great when you're buying one name at a time. Ten bucks here, twelve there, a closeout you couldn't pass up, a hand reg you grabbed because a trend looked like it was heating up. Each decision is small. Then the renewal bill shows up and all those small decisions arrive as one big number, and you're sitting there doing math you'd rather not do.
