What Makes a Domain Easy to Explain to a Buyer?
I own a lot of domains I like. Some of them sell themselves. Others need me to do the talking, and I've started to think that difference matters more than we give it credit for. A name can check every box we care about as investors. Short, aged, easy to say, registered in a few other extensions, maybe a keyword with real search volume sitting behind it. It looks great in a spreadsheet. Then somebody asks why their business should want it. If your answer runs three paragraphs, you've got a problem.
