
Sometimes the Best Buyer Already Has a Good Domain
We all tell ourselves the same story about who buys domains. Some company is stuck with a clunky name, gets tired of spelling it out on every sales call, finds your name, pays up. It's a clean story. It's easy to picture. It's also about half the market. Some of the better buyers I've dealt with weren't struggling with anything. Their site worked. Their email worked. Customers found them fine. They were sitting on something short and clean that most people would call a perfectly good domain, and they bought anyway.








