January NamePros Recap: What Experience Teaches That Data Can’t

The "Perfect Buyer" for Your Domains

Some domain investors lose money because they buy bad names. Some lose money because they wait too long for the perfect buyer. I've watched both happen for years. But those waiting for the perfect buyer have almost a bigger probablem that is harder to recognize. Smart people. Solid portfolios. Reasonable acquisition costs. And yet nothing moves.

How to Find End Users

Finding real end users is the part of domain investing that separates hobbyists from professionals. Anyone can register names or win auctions. The hard work starts when you actually have to sell the damn things. I spent my first few years carpet-bombing every company that vaguely related to my domains. Generic info@ emails. Hundred-name lists. Templates I thought were clever.

Fred Mercaldo on Beef.com: Inside a Category-Defining Deal That Signals the Future of Premium .COMs

Fred Mercaldo is one of those names that carries real weight in domaining, particularly for anyone who has spent time around premium city .coms and long-term digital real estate. Long before "digital real estate" became a buzz phrase, Fred was already acquiring, building, and operating domains as real businesses, not just assets to park or flip.

Domaining is Dead

Every few years someone declares domain investing dead. I've been hearing it since I started. The dot-com crash hangover. The 2008 recession. When Facebook took over the world and nobody needed websites anymore, remember that? The flood of new TLDs that was supposed to kill .com. The pandemic. Now it's AI that's going to make domains irrelevant. Same song, different decade.

“Open to Offers” Quietly Kills Leverage

Here is one phrase that will quietly ruin your sell-through rate, your negotiating position, and your sanity. "Open to offers." It sounds harmless. It sounds flexible. It sounds like you are easy to work with. In reality, it makes you invisible. Here is what most domain investors miss: buyers do not reward uncertainty. They avoid it. When someone lands on your page and sees "make an offer" or "open to offers," you are not inviting a conversation.