Domain investing tips, strategies, and industry insights
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The interesting thing about vibe coding isn't what people are building. It's what they're building on. We spend a lot of time in this business chasing the perfect name. The exact match. The clean .com. The short brandable that passes the radio test, the billboard test, and three other tests somebody invented on a forum twenty years ago. Vibe coders aren't playing that game. They're not asking what the best possible domain is for the next ten years.
Gerard Micheal of Westmore (formerly DNPost) talks about the shift from traditional brokerage to operating as a principal, why deal structure matters more than headline price, revisiting the Featured.com transaction, and what AI is doing to demand for premium domains.
Every domainer has a routine before he buys a name. Mine's probably not that different from yours. Comps, search volume, age, backlinks, extension, archive history, trademark search, the radio test. I run through most of it. But there's one check I think a lot of investors skip, and it's the one that quietly costs people the most: where has this domain actually been? That's what URLVoid is for.
I've been watching the .si conversation pick up, and I went in more skeptical than I am now. On paper, .si is the country code for Slovenia. That's what it is. That's how almost everyone outside our world reads it. But domainers have always been good at finding a second meaning in an extension, and once in a while that second meaning actually takes. The rest of the time it's just a story we tell each other while we're renewing names we should have let go.
A while back I had a name I was ready to drop. Average name, niche I half understood, and I couldn't talk myself into the renewal. So I did the lazy thing. I asked AI to make the case for keeping it. It made a great case. Buyer types I hadn't thought of, a couple of adjacent markets, a clean little story about where the niche was heading. I read it, nodded, renewed the name. It's still sitting there.
The fastest way I know to lose money in this business is to fall in love with a niche before I understand it. It usually goes like this. You read one article. You see one sale screenshot. Something starts bubbling on X. A week later you've hand-regged 25 names in a space you couldn't explain to a stranger at a party. The niche isn't always the problem. Sometimes the niche is fine. What got skipped is the boring part. Research.
The country code top-level domain (ccTLD) for Anguilla that has become extremely popular for artificial intelligence companies and projects.
A generic top-level domain (gTLD) operated by Google, designed for mobile applications and app developers.
A generic top-level domain for communities, organizations, and membership-based groups.
A generic top-level domain suitable for any internet-based business or presence.
A generic top-level domain designed for e-commerce and retail businesses.
A generic top-level domain targeting the technology sector.