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Domain investing tips, strategies, and industry insights

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Domain Insights

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The Domain Sale Attribution Problem

The Domain Sale Attribution Problem

Every domain sale gets credit for happening in the one place we can actually see: wherever the money changed hands. Sells on Afternic, it's an Afternic sale. Sells on Sedo, it's a Sedo sale. The commission came out there, the transfer happened there, the dashboard says so. Case closed, right? Not exactly. The buyer probably didn't start there. They might've stumbled on the name through Google, seen it mentioned somewhere online, gotten an email from you, browsed your portfolio, or run into it on a completely different marketplace first.

Making Money With Domain Names is Free

Making Money With Domain Names is Free

When I put out the first edition of Beginner's Guide to Making Money With Domain Names , I had one goal. Give new investors the introduction I wish somebody had handed me when I started. Domain investing looks easy from the outside. Register a name, wait for the phone to ring, cash a check. That's the version people see. What they don't see is everything underneath it. The bad registrations. The names you let expire a month before someone would've paid real money for them.

UDRP Volume Is Rising Just as AI Enters Domain Disputes

UDRP Volume Is Rising Just as AI Enters Domain Disputes

UDRP decisions and disputed domain names both climbed more than 11 percent last quarter, right as AI starts drafting complaints on both sides of these filings. The rules haven't changed. What changed is how fast somebody can assemble something that looks like proof.

Inconsistent Outbound Is Almost the Same as No Outbound at All

Inconsistent Outbound Is Almost the Same as No Outbound at All

Outbound has always split domain investors into camps. Some swear by it. Others won't touch it. I understand both sides. What I don't understand is the middle: doing outbound once every few months, sending a handful of poorly researched emails, hearing nothing, and deciding outbound doesn't work. That's not a strategy. That's an occasional burst of activity. I've done this plenty of times myself. I'll run across a name that feels like a perfect fit for four or five companies, spend twenty minutes hunting down email addresses, and fire off some messages. Nobody bites, so the name goes back in the drawer.

Can SEO-Optimized Domain Sales Pages Help a Name Get Found?

Can SEO-Optimized Domain Sales Pages Help a Name Get Found?

I recently came across a discussion somewhere and I can't recall exactly where. But it was about making domain sales landing pages more visible in Google and AI search. The concern was that most domain landing pages provide very little information. They show the domain, an asking price or inquiry form, and not much else. That works when someone already knows the domain and types it into a browser. It may not do much for someone searching Google for a name or idea connected to that domain.

Who Recognized Domain Names as Digital Real Estate First?

Who Recognized Domain Names as Digital Real Estate First?

Domain investors talk about names like property. Location, scarcity, development, leasing, resale. It's so baked in now that we forget somebody had to think of it first, and in the early 90s it wasn't obvious at all. Most people didn't know what a domain name was. The commercial internet barely existed. So who was the first domain investor? I went looking for a name and a date. What I found instead is that it depends on what you mean by "domain investor."

Domain Glossary

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