SullysBlog

Domain investing tips, strategies, and industry insights

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Grit Podcast #75 - Notable Domain Sales Q4 2025 - Q1 2026
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Domain Insights

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Sometimes the Best Buyer Already Has a Good Domain

Sometimes the Best Buyer Already Has a Good Domain

We all tell ourselves the same story about who buys domains. Some company is stuck with a clunky name, gets tired of spelling it out on every sales call, finds your name, pays up. It's a clean story. It's easy to picture. It's also about half the market. Some of the better buyers I've dealt with weren't struggling with anything. Their site worked. Their email worked. Customers found them fine. They were sitting on something short and clean that most people would call a perfectly good domain, and they bought anyway.

How Many End Users Does a Domain Really Need?

How Many End Users Does a Domain Really Need?

Every time I look at a domain, I end up back at the same question. Who would actually buy this? Not who could use it. Who'd write the check. There's a big difference between those two, and I've talked myself out of remembering it more times than I'd like to admit. It's easy to convince yourself a name has hundreds of buyers. Own something in accounting software and you can pull up a list of accounting firms that runs for pages. Own a construction name and there are more contractors within twenty minutes of my house than I could email in a month.

The Danger of Owning Too Many Domains in One Trend

The Danger of Owning Too Many Domains in One Trend

There's nothing wrong with following a trend. Getting in early on one is how plenty of us have made real money. New industries invent new words, new companies need names, and for a while the demand runs ahead of the supply of anything decent. The trick is telling the difference between getting in early and getting carried away. I've watched this cycle enough times to recognize the shape of it.

A Court Just Took Radaris.com Away From Its Owner. Again.

A Court Just Took Radaris.com Away From Its Owner. Again.

I've watched a lot of domain fights over the years. After a while most of them start to look familiar. This one doesn't. Go to Radaris.com right now and you won't find the people-search site that's been running there for years. You'll find a notice saying the domain has been transferred by court order to Atlas Data Privacy Corporation. Transferred, as in someone else has it now. And it's the second time a court has taken this exact domain from its owner.

What Makes a Domain Easy to Explain to a Buyer?

What Makes a Domain Easy to Explain to a Buyer?

I own a lot of domains I like. Some of them sell themselves. Others need me to do the talking, and I've started to think that difference matters more than we give it credit for. A name can check every box we care about as investors. Short, aged, easy to say, registered in a few other extensions, maybe a keyword with real search volume sitting behind it. It looks great in a spreadsheet. Then somebody asks why their business should want it. If your answer runs three paragraphs, you've got a problem.

Domain Glossary

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