
Are Buyers Paying for the Domain or the History Behind It?
Most of us are trained to look at the name before anything else. Is it short, is it a .com, can people spell it, does it describe something somebody actually sells, is there a pool of buyers who'd want it. Those are the right questions most of the time and I'm not knocking them. But expired domains with backlinks drag in a question the name alone can't answer, which is what already happened on this thing before it ever landed in your account. That one question can swing the whole number.







