Domain investing tips, strategies, and industry insights
Most domain investors can tell you what a "good" name is. Short. Clean. .com. No weird spelling. But a "good" name and a name that actually pulls inbound inquiries are not always the same thing. Inbound is a buyer raising their hand. That is different from an investor nodding in approval. Your job is to spot names that get emailed about, not names that win debates.
People talk about outbound like it's automatic money. They talk about it the way beginners talk about flipping houses. Find something undervalued, send a few messages, collect a check. Then they try it. They send 50 emails, get ignored, maybe get one reply that says "Not interested," and conclude outbound is dead. Or worse, they conclude the market is rigged and buyers do not understand value.
Owning a great name is one thing. Getting it across the finish line to the right buyer at the right number is something else entirely. That's where Maureen Sullivan, of urlPurchasing lives, inside the messy, human part of premium-domain deals. She's spent years brokering and advising on names that don't just sell, they get used. The kind of work where relationships, timing, and a clean process matter more than the loud comps on Twitter.
Most domain investors say they have a pricing strategy. When you look closer, what they really have is a number. Sometimes two. Often neither makes much sense. A price is not a model. A model explains why a price exists, when it should change, and how it behaves across a portfolio. Without that, pricing becomes reactive. You raise prices after a sale. You second guess them after silence.
Silence makes people uncomfortable. In domain negotiations, that discomfort often causes sellers to talk themselves out of leverage. After enough years doing this, you stop treating silence as a problem to solve. You start treating it as information. When a buyer goes quiet, most domain investors assume something went wrong. The offer was too high. The timing was bad. The buyer lost interest. So they follow up too quickly. They lower the price. They justify the value. They try to restart mome
Bob Hawkes is one of those people on NamePros who makes you realize how much more there is to learn. Not because he's showing off, he's not, but because he'll drop a 2,000-word analysis on some extension you dismissed, and halfway through, you realize you never actually thought about it at all. You just had an opinion. Bob has data. And patience. And this calm, methodical way of walking through probability that makes hype look exhausting. I don't remember the first time I saw one of his posts...
The country code top-level domain (ccTLD) for Anguilla that has become extremely popular for artificial intelligence companies and projects.
A generic top-level domain (gTLD) operated by Google, designed for mobile applications and app developers.
A generic top-level domain for communities, organizations, and membership-based groups.
A generic top-level domain suitable for any internet-based business or presence.
A generic top-level domain designed for e-commerce and retail businesses.
A generic top-level domain targeting the technology sector.