Inconsistent Outbound Is Almost the Same as No Outbound at All
Outbound has always split domain investors into camps. Some swear by it. Others won't touch it. I understand both sides. What I don't understand is the middle: doing outbound once every few months, sending a handful of poorly researched emails, hearing nothing, and deciding outbound doesn't work. That's not a strategy. That's an occasional burst of activity. I've done this plenty of times myself. I'll run across a name that feels like a perfect fit for four or five companies, spend twenty minutes hunting down email addresses, and fire off some messages. Nobody bites, so the name goes back in the drawer.
