Domain investing tips, strategies, and industry insights
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One thing I think domainers get really good at, maybe too good at, is explaining why a name could sell. On the surface, that sounds like a good skill to have. If you can look at a domain and explain who might buy it, how they might use it, and why it has some value, then you are probably doing more than just guessing. And that is true to a point. But I also think this is one of the traps in domaining.
I reached out to Annalisa Dias because I wanted to understand what happens when a four-letter .org domain becomes the front door for one of New York City's most respected arts institutions. HERE Arts Center has been operating out of Lower Manhattan since 1993, producing boundary-pushing work across theatre, dance, music, puppetry, and media.
For a long time, selling a domain online has been a pretty simple setup. List the name, set a price or invite offers, point the landing page, and wait. That still works sometimes. A good name at a fair price can sell from a standard lander. I am not saying the old model is dead. But it is starting to look incomplete. Domain Name Wire reported last week that Atom has added end-user targeting and is building an outbounding system.
For a long time, buying a domain still felt like a separate act. You had an idea. Then you had to stop, go to a registrar, search the name, look at the price, sit there for a second, and decide whether you actually wanted it. That little interruption probably saved people from a lot of bad registrations. It made the name compete with your own judgment for at least a few seconds. That pause is starting to disappear.
Back in October 2023, I interviewed Ruurtjan Pul about nslookup.io and whatismyisp.com . One line stuck with me. When I asked how different TLDs impact perception, he said ".com is still king. I'm not launching anything on anything else anymore." He also told me he'd love to migrate nslookup to the .com someday but couldn't justify the price. "Maybe one day ;)" was how he left it.
I came across Equip.co and the first thing I noticed was the domain: Equip. One word. Clean, strong, and perfectly on-theme for a hiring product. Equip positions itself as an AI-native hiring platform that combines an applicant tracking system, skill assessments, and AI interviews into one system. The goal is straightforward: help teams evaluate candidates earlier and more consistently, instead of relying purely on resumes and unstructured interviews.
The country code top-level domain (ccTLD) for Anguilla that has become extremely popular for artificial intelligence companies and projects.
A generic top-level domain (gTLD) operated by Google, designed for mobile applications and app developers.
A generic top-level domain for communities, organizations, and membership-based groups.
A generic top-level domain suitable for any internet-based business or presence.
A generic top-level domain designed for e-commerce and retail businesses.
A generic top-level domain targeting the technology sector.