SullysBlog.com - Domain Investing Tips, Strategies & News

Domain Insights

A Hand-Reg Isn’t a $12 Decision. It’s $12 Annually.

I can talk myself into a $12 domain pretty easily. I like the name, I can think of a business that might use it, and the price is low enough that I don't spend much time questioning it. Even if I'm wrong, it's twelve bucks. But I'm not necessarily spending twelve bucks. I'm adding another annual expense to my portfolio, and there's a good chance I'll be paying it more than once. That's the part I think we tend to leave out when we're registering names.

October 22, 2026

Domains

A Deal Is a Deal, Even When a Better Offer Comes Along

Something happened recently on NotRenewing that got me thinking about an issue that probably comes up more often in the domain business than we realize. A seller had sold several domains through NotRenewing. The buyers had paid for the names and were expecting the transfers to take place. Before that happened, the seller received higher offers for the same domains somewhere else. He contacted the buyers and told them he planned to accept the higher offers instead. I reached out to him, and to his credit, he immediately agreed to honor the original sales.

October 15, 2026

Domains

You Get Better at This When You Stop Trying to Impress Other Domainers

Spend enough time on the forums, on X, in the Facebook groups and at the conferences, and something shifts in how you buy without you really noticing. You start picking up names other domainers will like. Not names that'll sell. Names that'll get a reaction. You want to post it and see "nice pickup" underneath. You want the other guys to get it instantly. You want a portfolio that looks good when you share a screenshot of it. Other domainers aren't your customer, though. They're never going to buy the name.

October 12, 2026

Domains

You Don't Need 10,000 Domains. You Need 100 Good Ones.

There's a point where owning more names starts to feel like getting somewhere. You pass 500, then a thousand, then twenty five hundred, and the number itself starts doing something for you. Every acquisition is another ticket in the drawer. Another shot at an inbound. Another name that might turn into something in a few years. What the number won't tell you is how many bad calls are buried in it. Ten thousand domains might mean ten thousand chances.

October 9, 2026

Domains

One Domain Can Change Your Whole Year

Most days in this business, nothing happens. You go through the expired lists. You watch a few auctions run without you. You send an offer on a name you've wanted for a while and get an answer that's somehow both polite and useless. You pay the renewals on names you still believe in. You answer an inquiry from someone who was never going to buy anything. Six weeks go by like that and you start doing quiet math about whether this is a business or a hobby with an invoice attached. Then one name lands and the whole year looks different.

October 7, 2026

Domains

Why the Best Domain Investors Say No More Than They Say Yes

Talking yourself into a domain is the easiest thing in this business. You spot a name in an expired auction, or you notice it's somehow still available to hand register. Thirty seconds later you're building the case. There are eleven companies using that keyword. The industry's growing. Something in the same neighborhood sold for five grand last year. You're not researching at that point, you're prosecuting, and you already know the verdict.

October 5, 2026

Domain Glossary

View All →

Domain Insights

A Hand-Reg Isn’t a $12 Decision. It’s $12 Annually.

A Deal Is a Deal, Even When a Better Offer Comes Along

You Get Better at This When You Stop Trying to Impress Other Domainers

You Don't Need 10,000 Domains. You Need 100 Good Ones.

One Domain Can Change Your Whole Year

Why the Best Domain Investors Say No More Than They Say Yes

Domain Glossary

.AI

.APP

.BIZ

.CC

.CLUB

.CO.UK