SullysBlog.com - Domain Investing Tips, Strategies & News

Domain Insights

The Problem With Comparing Your Portfolio to Public Domain Sales

The fastest way to fall in love with a domain you already own is to go find a comp. You pick up a two-word .com for $300. You run the keyword through NameBio, you spot something close enough that sold for $18,000, and suddenly that $300 looks like the smartest thing you did all month. I've done it. I'd guess most of us have. Comps are useful. I check them constantly. They'll give you a range, they'll tell you whether buyers are actually paying for a keyword or just tolerating it, and they keep you from pricing off pure gut.

October 2, 2026

Interviews Domains

Youness Kasmi: DNRater, BIN Prices and What AI Gets Wrong About Domain Valuation

Put the same domain in front of five experienced investors and you can get five very different prices. Youness Kasmi of DNRater talks about why he focuses on the Buy It Now price instead of a theoretical value, what AI valuation ranges get wrong, and what he has learned teaching domain investing in the MENA region.

October 1, 2026

Domains

What 54,000 Domain Sales Say About What Actually Matters

Domain investors have no shortage of ways to decide whether a domain is good. Age. Backlinks. Keywords. Extension. Length. Search volume. AI appraisals. Comparable sales. Dynadot just published its Q2 2026 Domain Intelligence Report using more than 54,000 completed aftermarket sales from its marketplace between April and June. There is a lot of data in the report, but one finding stood out to me more than anything else. Some of the things we tend to talk about most weren't necessarily the things separating ordinary domains from the expensive ones.

October 1, 2026

Domains

Should You Price a Domain Based on What You Paid for It?

There's a name I picked up at auction in 2019 that I paid far too much for. My walk-away number that afternoon was $1,200. I got stubborn around eleven at night against a bidder I'll never meet and closed at something like $3,400, and the next morning I told myself I'd been decisive. Two years later an offer came in at $2,600 and I didn't even counter it, because $2,600 was a loss and I wasn't in the mood to book a loss that week. None of the auction had anything to do with the domain. It was a fact about me on a Tuesday night.

September 30, 2026

Domains

The Domain Investor's Version of Dead Stock

Retailers have a word for merchandise that sits too long without selling. They call it dead stock. We should probably borrow it. In retail, dead stock is inventory that's been sitting unsold and isn't going to move at the price on the tag. The problem isn't the shelf space. It's the money tied up in products nobody's buying, plus whatever it costs to keep them sitting there. Domains don't take up warehouse space. Nothing to shelve, nothing to box up, nothing to haul to the back. But the carrying cost is real.

September 28, 2026

Domains

Sometimes the Best Buyer Already Has a Good Domain

We all tell ourselves the same story about who buys domains. Some company is stuck with a clunky name, gets tired of spelling it out on every sales call, finds your name, pays up. It's a clean story. It's easy to picture. It's also about half the market. Some of the better buyers I've dealt with weren't struggling with anything. Their site worked. Their email worked. Customers found them fine. They were sitting on something short and clean that most people would call a perfectly good domain, and they bought anyway.

September 25, 2026

Domain Glossary

View All →

Domain Insights

The Problem With Comparing Your Portfolio to Public Domain Sales

Youness Kasmi: DNRater, BIN Prices and What AI Gets Wrong About Domain Valuation

What 54,000 Domain Sales Say About What Actually Matters

Should You Price a Domain Based on What You Paid for It?

The Domain Investor's Version of Dead Stock

Sometimes the Best Buyer Already Has a Good Domain

Domain Glossary

.AI

.APP

.BIZ

.CC

.CLUB

.CO.UK