Domain Sales Emails That Work!

Second Edition — rewritten, restructured, and expanded to nearly 300 pages.

Outbound domain sales have changed. Email providers got far more aggressive about filtering, sender authentication became a requirement instead of a nicety, and AI made it effortless to send a great deal of bad email very quickly. The technology got better. That does not mean the outreach did.

The first edition collected outreach emails that had worked and explained why. This edition is the entire process around them, because the template turned out to be the small part. A perfectly written email sent to the wrong person is still a bad email, and a clever subject line cannot save a domain nobody wants.

So the book starts long before the first email, with the question most investors skip: does this domain deserve a campaign at all? Sometimes the answer is no. Knowing that on day one saves you the hours a better subject line was never going to recover.

What's inside

Twenty chapters across five parts:

• Deciding whether outbound makes sense — what outbound is and is not, whether a given domain qualifies, understanding the buyer, and understanding the name itself before you try to sell it
• Finding the right buyer — building an ideal buyer profile, locating genuinely qualified companies, and identifying the specific person worth writing to
• Preparing to send — deliverability and sender reputation (SPF, DKIM, DMARC, bounces, complaints, suppression, one-click unsubscribe), plus the legal, ethical, and privacy ground rules
• Writing, sending, and following up — the anatomy of a domain sales email, subject lines and opening sentences, presenting a domain without overselling it, pricing and landing pages, the template library, and follow-up sequences including when to stop
• Negotiating, closing, and improving — handling responses and objections, tools and automation and AI, channels beyond email, campaign postmortems, and building a system you can repeat

Also included

• Quick Start: The 10-Minute Outbound Process — the whole system compressed into a few pages, plus a ten-question pre-send test
• Fifteen case studies and campaign postmortems, including the campaigns that should never have been run
• Copy-ready templates and variations for first contact, follow-ups, agency and defensive situations, portfolio packages, and the one-sentence version
• Nine worksheets and checklists — outbound decision scoring, ideal buyer profile, prospect tracker fields, pre-send, deliverability, follow-up and sequence planning, campaign economics, and legal and ethical review
• An online companion page on SullysBlog carrying current tools, links, and updates, so the book stays useful after a marketplace gets acquired or an email tool quietly disappears

What it argues

Fewer emails to better prospects. Follow up when the domain and the economics justify it, and stop after a decline, an opt-out, a bounce, or repeated silence. Let tools take the repetitive work and keep the decisions yourself. And write every message knowing somebody other than the recipient may eventually read it, because for most business owners your email is the only direct experience they will ever have with a domain investor.

This is outreach built for long-term results, not quick burns.

Take your domaining to a new level.