Stop Leaving Money on the Table

Most domain investors don’t lose money because they own bad domains. They lose money in the conversation.

This book is a practical, experience-driven guide to domain negotiation, written for investors who are tired of watching deals stall, collapse, or close below what they know the domain was worth. It focuses on the moment that actually determines your outcome: the emails, timing, tone, and decisions you make after a buyer reaches out.

Inside, Sully breaks down the real psychology behind how buyers think, test, hesitate, and decide. You’ll learn how to anchor correctly, when silence works in your favor, how to handle pushback without weakening your position, and why most “helpful” responses quietly destroy leverage. The book walks through each phase of a negotiation, from first response to closing, with clear rules, real examples, and exact scripts you can use immediately.

This is not about clever comebacks or aggressive tactics. It is about calm authority, discipline, and consistency. The kind that makes buyers feel confident they are dealing with a professional and willing to pay more because of it.

You’ll also find detailed case studies, post-mortems of real negotiations, and a repeatable system that removes emotion from the process. From knowing when not to counter, to structuring concessions without collapsing your valuation, to adapting your approach for founders, corporate buyers, resellers, and bargain hunters, this book shows how experienced negotiators protect value while still closing deals.

This is not a book you read once and forget. It is a reference you keep open during live negotiations.

If you own domains worth defending and you’re tired of second-guessing every response or wondering how much money you just left on the table, this book will change how you negotiate permanently.

Your inventory deserves professional-level negotiation.