SullysBlog

Domain investing tips, strategies, and industry insights

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Domain Insights

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Not Renewing Your Domains? You Stil Have a Shot at A Sale.
Domain InvestingDomains

Not Renewing Your Domains? You Stil Have a Shot at A Sale.

Yesterday, I released the first issue of my newsletter. I'm not planning to repost those editions because I want them to feel earned. Something for people who care enough about this industry to subscribe and actually read. I'm also making a real effort not to repackage headlines you already saw on X, NamePros, or the usual feeds. My goal is perspective. I want you thinking. Agreeing. Disagreeing. Re-evaluating assumptions. If a piece does that, it worked.

He Bought Exertion.co. Here’s What He’s Doing With It.
Domain InvestingDomainsInterviews

He Bought Exertion.co. Here’s What He’s Doing With It.

There is a difference between owning a name and activating it. Arif Ullah is not treating Exertion.co like a trophy. He is treating it like infrastructure. The word itself carries weight. It implies output. Effort. Measurable push. That choice alone tells you something about how he thinks. In a space where conversations often revolve around acquisition price and resale strategy, I am more interested in what happens after control changes hands.

What Regret Taught Me That Wins Never Could
Domain InvestingDomains

What Regret Taught Me That Wins Never Could

Wins are easy to talk about. They screenshot well. They fit neatly into sales threads. They make your year look sharp in a recap post. Everyone understands a clean exit and a strong multiple. Regret is different. Regret is quiet. Personal. Lingering. And if you've been investing in domains long enough, you know it's the better teacher. Every serious investor has a mental list they don't share much.

Detectives.com: The Power of a Category-Defining Domain
DomainsInterviewsBusiness

Detectives.com: The Power of a Category-Defining Domain

Detectives.com is one of those domains where the name does much of the work before a customer ever reads a word. It is the type of name that can replace a complete marketing department. The site positions itself as a nationwide provider of investigative services for individuals and corporations, built around a network model, and it has been operating for decades with Jay Barker as the owner.

Domain Glossary

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.AI

The country code top-level domain (ccTLD) for Anguilla that has become extremely popular for artificial intelligence companies and projects.

.APP

A generic top-level domain (gTLD) operated by Google, designed for mobile applications and app developers.

.CLUB

A generic top-level domain for communities, organizations, and membership-based groups.

.ONLINE

A generic top-level domain suitable for any internet-based business or presence.

.STORE

A generic top-level domain designed for e-commerce and retail businesses.

.TECH

A generic top-level domain targeting the technology sector.