Updated August 1, 2026: I originally published this article on the day NotRenewing.com launched. The core idea has not changed, but the pricing and business model have. At launch, I described the site as a free utility that kept $2 from each sale. That is no longer accurate.
Today, every standard marketplace domain is still priced at $99. Free seller accounts currently include up to 25 standard listings. Paid plans add more listing capacity and other features. Standard sellers currently receive $90 per sale in the United States or $88.48 internationally. Those details can change, so check NotRenewing.com for the current terms.
Disclosure: I am the founder of NotRenewing.com and may financially benefit when readers list, purchase, subscribe, advertise, or otherwise use the platform. Full disclosures.
Every domain investor eventually reaches the same point.
You open the renewal list and realize some names are not coming with you for another year.
Maybe your strategy changed. Maybe the name never received an inquiry. Maybe you have better places to put the renewal money. Sometimes the domain is not terrible. It simply no longer deserves another year in your portfolio.
Before NotRenewing.com, the choices were usually limited. Renew it again, try a last-minute wholesale sale, or let it enter the expiration cycle and hope someone else eventually sees what you saw.
That gap is why I built the platform.
One Last Chance Before the Drop
NotRenewing.com gives domain owners a place to list names they have already decided not to renew.
The buyer sees a fixed $99 price. There is no drawn-out negotiation and no auction. The seller gets one final opportunity to recover money from a domain that might otherwise expire.
The concept is deliberately different from a premium marketplace.
A seller is not claiming that every name is worth thousands of dollars. The seller is saying something much simpler: I am finished carrying this domain, but someone else may still have a use for it.
That creates a different kind of marketplace.
The time pressure is real because the domain is approaching expiration. The price is transparent. The buyer does not have to submit an offer just to learn whether the owner expects $500 or $50,000.
What Changed Since Launch
When I launched NotRenewing.com, I thought of it mainly as a utility. I wrote that it was not a money maker for me, that there were no premium tiers, and that the platform kept $2 from a sale.
That was accurate at launch. It is not accurate now.
The platform developed into an operating marketplace. It has costs, paid seller plans, added features, transfer coordination, payment processing, customer support, and revenue.
I do not think there is anything wrong with saying that plainly. A useful service can also become a business.
The important part is that the original premise has stayed intact. Standard marketplace domains remain fixed at $99, sellers can still use a free account, and the platform is still built around names the owner is prepared to let expire.
Who the Marketplace Is For
For sellers, this is not supposed to replace normal retail pricing on your best domains.
If you believe a domain deserves another five years of renewals and a five-figure asking price, this probably is not where it belongs.
The better fit is a domain you have already decided to drop. You would rather make something from it than watch it expire, but you do not want to spend weeks negotiating a wholesale deal.
For buyers, the value is simplicity.
Every standard listing has a visible $99 price. You can evaluate the name, the extension, the age, the expiration timing, the renewal cost, and how you might use it. Then you either buy it or move on.
A low price does not automatically make a domain a good investment. Buyers still need to check trademarks, renewal fees, prior use, transfer eligibility, reputation, and whether a real buyer or use case exists.
What Has Not Changed
I still believe too many usable domains disappear without one final attempt to put them in front of a buyer.
Portfolio cleanup does not mean every dropped domain is worthless. It means the current owner has decided the domain is no longer worth the next renewal payment.
Another person may reach a different conclusion.
NotRenewing.com exists to create that final market window while the seller still controls the domain and can complete a normal transfer.
It will not rescue every name. It will not make a weak domain valuable. It will not guarantee a sale.
It does give the domain one more chance.
Visit NotRenewing.com to review the current seller plans, listing requirements, payouts, transfer process, and available domains.