Domain Sales Letter Revealed

I like the letter, I change mine around depending on the name for sale and who it is going to. My letter is normally a little shorter and I often name a price. I am always testing and improving it.

Brian

Decent letter. I usually prefer not to state the price in my initial e-mail, using that message instead as an information-gathering tool. The subsequent end-user reply’s “FROM:” e-mail address and the wording of his/her message may reveal clues as to that end-user’s level of interest in your domain, a factor you could potentially take into account when stating your price.

Further, let’s say you’d like to pitch the domain as priced at $1000 but would be happy to settle for a sale of $500 or above. If you state your $1000 price upfront and receive no reply (or simply “no thanks”), you have no way of knowing whether that end-user might still have been willing to pay an amount in the $500-$999 range, as he/she might not have considered that your asking price was negotiable. But if you state no price, the end-user replies “how much?”, THEN you state your amount, and then he/she fires over “no thanks”, you know he/she is likely interested in the name — just not for $1K — and you could still potentially negotiate that $500-$999 sale. Yes, you’ll probably manage to salvage a negotiation this way about 20% of the time; in the other 80% of instances the end-user was probably just curious what your price was though not seriously in your domain. Still, when your average sell-through rate per initiate e-mail probably stands at around 5% tops, that 20% figure is nothing to sneeze at.

Finally, I like decoupling the “initial e-mail” and “sales pitch e-mail” because the initial e-mails I could simply form by running a list of end-user e-mails & websitse through a template and disseminating that en masse, whereas the sales pitch e-mails can be more detailed, thoughtful, and personalized since when sending the latter you know the end-user is at least slightly interested.

Many highly successful domainers DO prefer to state their prices upfront to keep negotiations brief. However, if you have more time on your hands than money and would be willing to settle for less than your asking price — and I think this covers most of us domainers — I’d say “break the ice, then price.”

great idea Vince. May be worth have a “sales” site set up with. Bio and past sales.

Great comments here.

The letter does seem to be somewhat long, however I must admit that if I was the one who received this it would have caught my attention due to a good opening. One final thought. I think that some people sometimes do not out the price because although they want to sell it, they don’t really know how much to ask for.

Any suggestions on where or how to sell this premium SEO URL?

Ernie@onpageone.com
801-615-0880

Not bad overall.

A few comments and criticisms:

1. “I do not have time to develop it myself.” Honestly, this sounds lame.

2. Many small business owners will be unfamiliar with “Google search volume.” Explain that a bit.

3. “Good price.” When you emphasize price and not uniqueness, you are at a disadvantage.