Missing an Opportunity With Domains

Missing an Opportunity With Domains

I don’t condone registering names involving trademarks. At the same time, I’m amazed at large corporations that haven’t fully thought through their online strategies. There are some names that have been bought up by squatters or inadvertently by investors that may not realize they registered a name containing a trademark. But there are others that are still available for registration. If the corporations don’t snap them up soon, someone else will in an attempt to profit.

  • DairyQueenCakes.com forwards to the DairyQueen.com site. Yet, DairyQueenIceCream.com is an unregistered name.
  • BurgerKingFries.com is available with over 2,000 exact global monthly searches from Google.
  • StratocasterBody.com is available with over 14,000 exact global monthly searches from Google.
  • Better yet, PorscheCayenneGTS.com is available with over 22,200 global monthly searches from Google.

Wouldn’t it be worth the time for these companies to hire a domain consultant to sift through and snatch up these names? My guess is that the value added by owning the names would quickly pay for the cost of the consultant. In fact, it wouldn’t take a professional domain consultant to accomplish this. What if these companies hired a college kid for the summer as an intern and put him/her to work at researching names, products, and generic terms related to their business?

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Comments (12)

  • The Fromainer Reply

    Not into trademark infringement either but as a passionate guitarist myself I am intrigued by StratocasterBody.com.
    With 14000 exact searches there is clearly a demand here. Would be great for selling replacement and relic’d Strat bodies, the better custom examples of which which can command high prices. Kerching!

    June 13, 2010 at 4:01 pm
  • Bram C. Reply

    I was surprised that PizzaHut.org was available for registration a few days ago (4+ million exact searches/month) but someone who seems to like trademark infringements picked it up shortly after and already put it up for sale.

    June 14, 2010 at 5:33 am
  • Bram C. Reply

    And Pizzahut.net redirects to a porn site… Where is the world going to … :p

    June 14, 2010 at 5:39 am
  • Sully Reply

    @Fromainer, I found some other cool Strat names as well. I’m sure there are other guitar brands lacking out there.

    @Bram, looks like it’s registered to a guy in Switzerland (country code CH).

    June 14, 2010 at 6:21 am
  • Hawaiian Shirt Guy Reply

    The companies don’t pick them up because they do not want to spend for something “un-necessary” (developers: we both know better!).

    But I think that is how they see it.

    If a third party buys ‘their’ url, all their attorneys need do is send a letter (cost = postage stamp) and bill the client (cost = yougottabekiddingme!).

    June 14, 2010 at 6:34 am
  • Chris Reply

    This is interesting. I was just looking for information about trademark domains. I have had thoughts about buying one or two, sort of in the fan site kind of way, but have heard that it is really easy for companies to reclaim domains with their trademark terms.

    Is there a good book or website with basic legal info about domains? I’m also interested in the step by step process of buying, parking (or developing), and then selling.

    I think it’s only a matter of time before companies like Burger King, as you mentioned above, see the value of owning related term domains.

    June 14, 2010 at 11:34 am
  • Sully Reply

    @Chris, check out this book http://sullysblog.com/The-Domain-Game for starters. Also, stay on top of the blogs for good info. I haven’t come across a book focused on legal aspects of domaining, but it is discussed on many of the forums.

    June 14, 2010 at 12:00 pm
  • LisaWeb Reply

    ” If the corporations don’t snap them up soon, someone else will in an attempt to profit.”

    Doesnt matter. The corporation has the law on its side. Just because your neighbor leaves his garage door open doesnt mean you can go in there and take his lawnmower.

    June 14, 2010 at 6:17 pm
  • Sully Reply

    @Lisa, that’s true. But just because someone isn’t supposed to take your neighbors lawnmower doesn’t mean they wont. It also depends on how aggressive corporations want to be. Some go after violators while others seem not to.

    June 14, 2010 at 6:34 pm
  • John Humphrey Reply

    I see these all the time as well- a company or store name just off the drop that you know could make a big impact on their business. Once in a while I’ll track down an email address and let them know. Occasionally I’ll even get a ‘thank you’ for my efforts. I call that ‘good will domaining’. Especially if it’s for a non-profit, an author, or company you actually care about I think this is a valuable thing to do. So often it’s the sleazy, ambulance-chasing, exploitation domainers that get written about- spreading a little domain love around helps balance the score.

    June 15, 2010 at 3:17 pm
    • Sully Reply

      @John, I like your concept of ‘good will domaining’. I hope it spreads.

      June 15, 2010 at 10:47 pm

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