Missing an Opportunity With DomainsMike Sullivan
I don’t condone registering names involving trademarks. At the same time, I’m amazed at large corporations that haven’t fully thought through their online strategies. There are some names that have been bought up by squatters or inadvertently by investors that may not realize they registered a name containing a trademark. But there are others that are still available for registration. If the corporations don’t snap them up soon, someone else will in an attempt to profit.
- DairyQueenCakes.com forwards to the DairyQueen.com site. Yet, DairyQueenIceCream.com is an unregistered name.
- BurgerKingFries.com is available with over 2,000 exact global monthly searches from Google.
- StratocasterBody.com is available with over 14,000 exact global monthly searches from Google.
- Better yet, PorscheCayenneGTS.com is available with over 22,200 global monthly searches from Google.
Wouldn’t it be worth the time for these companies to hire a domain consultant to sift through and snatch up these names? My guess is that the value added by owning the names would quickly pay for the cost of the consultant. In fact, it wouldn’t take a professional domain consultant to accomplish this. What if these companies hired a college kid for the summer as an intern and put him/her to work at researching names, products, and generic terms related to their business?