What Makes A Good Domain Name?

What Makes A Good Domain Name?

My wife thinks I’m nuts.  Moving down the toll road in Chicago at a good clip, family packed in the car, fumbling for my iPhone.  I struggle to stay on the road while I snap a quick shot of a billboard that I know will only be in view for a few seconds.  Strange enough that I’m taking snapshots while driving, but the advertisement I capture clearly states Fathers’ Rights.  She looks over at me with an eyebrow raised, What are you doing? I fire back with, Did you see that domain name?

The domain name on the billboard is DadsRights.com, and to be honest, it’s a great name.  Not because it has thousands of Google exact match monthly searches (it doesn’t), and not because it came out of Rick Schwartz vault of killer domain names from 1993 (it didn’t).  The main reason this is a great domain is because it is perfect for the business that is using it.

Jeffery Leving is an attorney specializing in fathers’ rights.  If you live in the Chicago area, you have likely seen his television advertisements that appear on the local stations.  DadsRights.com is perfect because it’s:

  • Short
  • Descriptive
  • Highly Meaningful

In this niche of the law, DadsRights.com is far better than anything I can immediately think of.  If you happen to have  a need for this type of service in your life, even flying down the road, you’ll remember this domain when you get to work or home from a rough day at the office.

Share this post

Comments (8)

  • Michael Hallisey Reply

    Ha ha nice snapshot! Don’t be driving off the road trying to get a good picture of a domain name!

    October 14, 2010 at 7:40 pm
    • Mike Sullivan Reply

      @Michael, Good advice. I think I’ll pull over next time 🙂

      October 14, 2010 at 8:02 pm
  • Chip Meade Reply

    The only thing that would have made it better were if the billboard was titled “Dads’ Rights” OR the domain was “Fathers’ Rights.com” Seems like they might get a little bit of bleed off to a competitor. In fact, They should have just put the domain up there…self descriptive.

    October 14, 2010 at 8:39 pm
  • Mike Sullivan Reply

    @Chip, Great point. If they have the domain DadsRights.com, then the billboard title should match.

    October 14, 2010 at 8:49 pm
  • Jeff Reply

    Was thinking same line with chip. I also wonder how much traffic there giving up and sending too fathersrights.com or fatherrights.com as a typo goof

    I agree love it. Dadsrights.com and great name.

    October 15, 2010 at 2:12 am
    • Mike Sullivan Reply

      @Jeff, ideally they would own both (dads and fathers).

      October 15, 2010 at 11:23 am
  • Danny Reply

    Good rules. Word order is important too. So, rightsdad.com is obviously less valuable than dadsrights.com, because the latter is more common in every day usage. I wouldn’t buy a domain if the word order is wrong – even if the appraisal value is high.

    Also, I agree with short – as long as it’s still descriptive. For a giant billboard like this, dadsrights.com works – but, dadslegalrights.com might be slightly more descriptive.

    October 15, 2010 at 10:27 am
    • Mike Sullivan Reply

      @Danny – absolutely, word order is critical. I learned that lesson with some geo terms.

      October 15, 2010 at 11:24 am

Leave a Reply

Your email address will not be published. Required fields are marked *