When a Dot Com is EssentialMike Sullivan
I was driving down a main road near my home and spotted this sign placed about 2 blocks before a local nursery entrance. It caught my eye and stayed in mind mind for days. The website could use some serious work, but the domain was perfect for the situation. “WantMulch.com” is very effective. It has some of the main traits needed in a quality domain name.
- Easy to remember
- Short (only 2 short words)
- Descriptive (if you want mulch, well it’s dead on)
- It’s a dot com
That last one is a big one. It’s a dot com. If you’re driving by and want to remember what the domain was when you get home, you don’t want to have to deal with any of the TLDs other than dot com. Placing anything else on a physical sign and you risk the chance of sending your business to the owner of the dot com. I did some searching on domain names to see if I could find a better one. The best I could come up with that was available for registration was RedMulch.net, and it’s not at all better. Granted, I didn’t spend a lot of time on this exercise, but you get the point. WantMulch.com is a pretty cleaver use of a name. I was impressed that this nursery, whose primary business is plants, came up with this name. And remember, if you’re going to be advertising on a physical sign or a billboard, a dot com is essential.