Several weeks back I read “Chrush It!” by Gary Vaynerchuk. Well, I actually listened to the audio version, and I think that’s an important distinction and I’ll soon explain why. Before “Crush It!”, Vaynerchuk was probably best know for his work on the Wine Library TV video blog as the guy that knows his shit when it comes to wine and isn’t afraid to talk about it. To be honest, I never heard of him before. A friend of mine suggested the book and I picked it up on audio due to all the craziness in life. Audio is just sometimes easier.
After listening for just a few minutes, I was hooked. Some people say he comes off as cocky…. maybe, yeah, I suppose. But more than that, the guy is real. He talks from experience and provides great food for thought. Much of the information can be applied directly to your domaining business, if you’re passionate and serious. The book explains how he took his families business from a “little something” to “a whole lot sales” in a short period of time. That’s not what the book is about. It’s about being passionate about what you do, or better yet, do what you are passionate about. Vaynerchuk explains how technology and social networking have expanded our ability to reach and server our customers and created amazing new opportunities. But we all know that, right? He takes it a step further and explains what has worked well for him, that you too can apply. He makes it completely clear that these are tools, but you are still going to need to work way harder than everyone else to be the best.
I highly suggest the audio version because Vaynerchuk jumps off the script whenever it seems appropriate, which tends to be quite often. It’s also a couple of buck cheaper. It’s like having a conversation with one of your friends who is really excited and doesn’t let you get a word in edgewise. If at this point you’re a little unsure, do a search for some of his videos (he’s everywhere) and you’ll get a sense of what his energy and passion is all about. One of my favorite videos is this one.