December on NamePros had me circling back to fundamentals that sound boring until you realize they’re the whole game: knowing what you’re doing, tracking what’s actually happening, pricing like a real market, and separating investor chatter from buyer behavior. Each piece was written to peel away a layer of “domainer folklore” and replace it with something you can actually operate from, whether that’s better decision-making, tighter pricing discipline, or just an honest look at what your portfolio is really built on.
The Job Isn’t Domains. It’s Knowing
A reminder that domains aren’t the skill, judgment is. This one is about pattern recognition, learning cycles, and building the kind of “knowing” that makes your next move obvious (and your mistakes less expensive).
The Silent Epidemic: Most Investors Don't Track Their Numbers And Why It Hurts Them
If you’re not measuring, you’re guessing, and most portfolios are being run on vibes. This post breaks down the core numbers that actually matter and why tracking turns domaining from a hobby into a business.
Domain Pricing Advice Fails in the Real World
A lot of pricing advice sounds great until you try to use it on a real portfolio with real buyers. This one digs into why generic rules collapse, and how to think about pricing in a way that survives contact with reality.
Trends Domain Investors Talk About vs Trends Buyers Actually Act On
Investor trends and buyer behavior are not the same thing. This post separates what’s loud in domainer circles from what buyers consistently spend money on, and how to avoid confusing attention with demand.
Your Portfolio Isn't Diversified, It's Unfocused
“Diversification” is often just a clean label for random. This one argues for depth over breadth, why a concentrated portfolio in niches you actually understand can outperform a scattered list of names across industries you don’t.