Reseller
A company that sells domain registrations through a registrar's system, often white-labeled under their own brand. Resellers can offer different pricing and services than the underlying registrar.
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Registrant
A "Registrant" refers to the individual, company, or organization that has registered and holds the rights to a specific domain name. Essentially, the registrant is the legal owner of the domain....
Landrush
A period during the launch of a new TLD when domains can be registered before general availability, often at premium prices.
Lead Generation
Using domain names to capture potential customer information through parked pages with contact forms or advertising.
Pigeon Domain
A misspelling or typo variation of a popular domain name designed to capture traffic from users who mistype the original URL.
Organic Search
Organic search, from a domain name investor's perspective, refers to the unpaid search results that are generated by search engines like Google or Bing. These results are ranked based on their rele...
PPC
Pay-Per-Click advertising