Domain investing tips, strategies, and industry insights

Cleanup

The process of reviewing and dropping underperforming domains from a portfolio to reduce renewal costs. Regular cleanup helps investors focus resources on their best assets rather than paying to renew domains unlikely to sell.

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SLD

As a professional domain name investor, "SLD" stands for Second Level Domain. In the structure of a domain name, it is the component that directly precedes the top-level domain (TLD). For exam...

Hack

See Domain Hack

Broker

A professional intermediary who facilitates domain name transactions between buyers and sellers, typically earning a 10-20% commission.

Drop Date

The specific date and time when an expired domain becomes available for registration again.

Cease and Desist

A formal legal letter demanding that someone stop an allegedly illegal activity, such as using a trademarked term in a domain name.

SEO

Search Engine Optimization