Domain investing tips, strategies, and industry insights

SERP

SERP refers to the page displayed by a search engine in response to a query. Domain investors often evaluate domains based on their potential to rank well in SERPs.

Back to Dictionary

Browse More Terms

Lead Generation

Using domain names to capture potential customer information through parked pages with contact forms or advertising.

IPSec, short for Internet Protocol Security, is a suite of protocols used to secure internet protocol (IP) communications by encrypting and authenticating all IP packets of a communication session....

BIN (Buy It Now)

A fixed price at which a domain can be purchased immediately without negotiation.

Escrow

Escrow is a term that describes a financial arrangement where a third party holds and regulates payment of the funds required for two parties involved in a given transaction. It helps make transact...

New gTLD

Generic top-level domains introduced through ICANN's expansion program starting in 2014, including .app, .blog, and .shop.

Buy It Now

"Buy It Now" (BIN) is a term often used in online auctions and marketplaces, including domain name platforms. It refers to a fixed price set by the seller that allows a buyer to purchase the item...