A Sunrise Period refers to a specific time frame during which trademark holders have the opportunity to register domain names that match their trademarks before they’re available to the general public.
This period is typically part of the launch of a new top-level domain (TLD). Its purpose is to protect the rights of trademark owners and prevent cybersquatting, where individuals register domain names related to popular brands with the intent to sell them at inflated prices.
For domain investors, the sunrise period is a crucial time to be aware of. While it restricts the availability of certain domains, it also signifies the upcoming availability of a new TLD, which could offer valuable investment opportunities once the sunrise period ends and the domain registration opens to the public.