A “generic domain” (also known as a generic top-level domain – gTLD) refers to a domain name that uses a common, general term as its second-level domain. They’re called “generic” because they don’t specify a particular theme or topic and can be used by businesses and individuals across various industries.
Examples of generic domains include single-word domains like Books.com, Business.com, or Money.com. These domains are highly valued due to their broad appeal, easy recall, and strong branding potential.
Generic domains are often sought after in the domain investment world because of their inherent value and high resale potential. As they’re usually short, memorable, and keyword-rich, they can greatly improve a website’s SEO ranking, making them attractive to businesses looking to increase their online visibility.
It’s important to note that the term “generic domain” is different from “generic top-level domain (gTLD)”, which refers to the extension at the end of a domain name (.com, .net, .org, etc.). The term “generic domain” focuses on the second-level domain (the part that comes before .com, .net, etc.), rather than the top-level domain.