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Do you renew your hand regs?

by Mike Sullivan

I’m going to admit, up front, that this article is inspired by Morgan’s recent post “Do any Domain Investors renew names for longer than one year.” I came across it in my Twitter feed and it sparked a new question in my mind. Do any Domain Investors Renew Hand Regs After a Year? Let me explain.

I once had a conversation with Shane Cultra about one of his colleagues who had a knack for registering dozens of hand regs under the newer TLDs that sold well. He would let the non-sellers fall out and not renew them. While I have been involved in the purchases and sales of several premium domains, I’ve actually sold more hand reg’d dot coms than any premium aftermarket domains.

Then I came across Morgan’s article. It made me think… Do any Domain Investors Renew Hand Regs After a Year, or do they let them drop. My question is more around renewing vs. dropping than manually renewing or renewing for multiple years. Sticking to Morgan’s rules with his own post, I will provide my answer. While I typically renew my domain names on auto-renew each year, I’d say I renew about 95% of my hand reg’d domains. Why? Because I think I can either develop them or sell them.

I made a decision a while back to get the hell out of my head and only hand reg domains that I would be willing to develop. That has served me well and has saved me money. I no longer hand reg domain names that I think would be good for other industries or companies, but I ask myself, “Would I run a business on this domain name?” Taking it a bit further, ” Given the time and resources, am I willing to develop this name into a business?”

If the answer its YES, then I’ll reg that bitch. If not, then I let it slide. Early on in my domaining career I went completely mad hand reg’ing names. I ended up dropping most of them. I learned my lesson and dialed it back. There is still huge opportunity in buying after market names and making a profit, but there is nothing like the feeling of spend $8 – $12 on a domain and flipping for a few thousand dollars.

Do you renew your hand registered domain names after the first year or do you give up on them and let them expire?

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