Domain flipping is a key strategy in our industry. It’s the practice of buying domain names at a low cost and then selling them for a profit.
The process involves identifying domain names that have potential value, purchasing them, and then selling them on at a higher price. This could be due to the domain name being short, easy to remember, containing popular keywords, or having a sought-after top-level domain (TLD) like .com.
Domain flipping requires a deep understanding of the market. It’s not just about buying any domain and hoping it will sell. It involves researching market trends, understanding what types of domain names are in demand, and sometimes holding onto a domain for a while until its value increases.
Some domain flippers also enhance the value of the domains they buy by building a website on them and growing traffic before selling, but this isn’t always the case. Often, the domain is sold as-is, without any associated website content.