“Domaining” is the business practice of buying, selling, and monetizing domain names for profit. It’s essentially the real estate of the internet, where domains are the virtual properties.
Domaining involves various activities such as:
- Buying Domains: This includes purchasing new domain names from a registrar or acquiring existing ones from domain auctions or private sellers.
- Selling Domains: Domainers sell their holdings through various channels, like direct negotiation, listing on marketplace platforms, or participating in domain auctions.
- Domain Parking: This is a monetization tactic where an undeveloped domain is pointed to a page containing pay-per-click (PPC) ads. The domain owner earns revenue when visitors click on these ads.
- Domain Development: Some domainers choose to add value to their domains by building a website on them. The site could be sold later as a fully functioning online business.
- Portfolio Management: Successful domaining requires managing a portfolio of domains. This includes tracking expiration dates, negotiating renewals, and deciding which domains to keep, sell, or let expire.