Inbound sale refers to a transaction where a potential buyer approaches you, the domain owner, expressing interest in purchasing a domain you own.
Inbound sales are often the result of someone discovering your domain through organic means. This could be from them typing the domain into their browser and finding a ‘for sale’ landing page, seeing the domain listed on a marketplace, or finding it via search engine results.
These types of sales can be beneficial because they often involve less effort and expense on your part compared to outbound sales, where you would need to identify potential buyers and reach out to them proactively.
However, inbound sales can also require strategic negotiation skills. Since the potential buyer initiated the contact, they may expect more flexibility in pricing or terms. It’s important to understand the value of your domain and negotiate appropriately to maximize your return.
Having an effective strategy for capturing inbound sales, such as clear ‘for sale’ notices on your domains or listings on popular marketplaces, can be a key part of successful domain investing.