Type-in traffic is a term you’ll encounter often. It refers to the visitors a website receives directly from users typing the URL into their browser’s address bar, rather than arriving through a search engine result, a link from another site, or a bookmark.
Type-in traffic is considered highly valuable because it typically indicates that the user is already aware of the brand or product associated with the domain name, which can lead to higher conversion rates.
The volume of type-in traffic a domain receives can significantly impact its valuation. Domains with high type-in traffic are often more desirable as they demonstrate a pre-existing level of brand recognition or keyword relevance, making them potentially more profitable for monetization strategies such as advertising or affiliate marketing.
In essence, type-in traffic is a measure of a domain’s direct appeal to internet users, and is an important factor to consider when investing in domain names.