In the world of domain investing, geographic targeting is a powerful strategy that is often overlooked. I was recently reminded and inspired by a post from @mrlasvegas on X (do we really call it “X?”). I have had some success using local geo names and his tweet got my blood pumping again.
Understanding Local Markets
The first step to successful local domaining is understanding the local markets you’re targeting. Look for areas where businesses are thriving and have made a strong transition to the online world. This research can help you identify which geo-specific domain names may be in high demand. I have focused on my home town, and surrounding towns and cities as well. This has been a good play for me.
Harnessing the Power of Keywords
Identifying popular search terms related to your target market is critical. These keywords can guide you in selecting domain names that align with trending searches, increasing the likelihood of organic traffic. I choose to focus on the trades “plumbing, painters, roofing, etc.” These flip quick for a few hundred bucks as a hand reg, when there is a market for it.
Building Local Networks
Networking within your target market can provide valuable insights into local needs and preferences. Engaging with local entrepreneurs, businesses, and industry professionals can also help you identify potential domain buyers. Join your local chamber of commerce if you really want to network.
Creating Relevant Local Content
Content creation is another effective way to draw attention to your geo-specific domains. By providing valuable information specific to the local area, you can establish yourself as a knowledgeable resource for the community, making your domain names more attractive.
One of the first geo names I had, I did a little SEO effort to get the name to rank in Google. That was a key selling point for a local businessman who was paying large amounts of money to Google Ads for that same term. For a few hundred bucks, hehe grabbed the top name in the results.
Marketing Your Domains
Promoting your geo-specific domains through various marketing channels can increase their visibility. Highlight the advantages of owning a geo-specific domain name in your promotional efforts. This could be through targeted advertising, social media campaigns, or direct outreach to local businesses.
Staying Updated
Keeping an eye on local market trends, regulatory changes, and emerging industries can help you stay ahead of the competition. Regularly reviewing and updating your domain portfolio ensures it remains relevant and valuable.
Targeting geo-specific domain markets can provide lucrative opportunities for domain investors. By staying adaptable and responsive to the unique characteristics of each local market, you can maximize your success in this space. With the right approach and a carefully curated portfolio, you can position yourself as a valuable resource for businesses looking to establish their online presence. Show them how a geo name can be worth there time and money.
