In the dynamic world of domain names, outbound sales emails are a common sight. But how often do we pause and critically examine these messages that land in our inbox and learn from our fellow domainers? Today, I did just that. I’ve recently received an outbound sales email regarding a domain name which caught my attention. I’m not going to comment on the domain name itself, but I did decided to share 10 specific comments about this email, highlighting its strengths, pointing out areas for improvement, and hopefully, offering some valuable takeaways for our readers. So, let’s dive right in.
- RED ALERT!!! – The sender’s email is from yahoo.com (screams SPAM). Where is the credibility factor? You’re a domainer and you don’t have your own domain for email?
- Hi Ysha. Pleasant introduction but 99.8367% of recipients don’t care… why are you writing me?
- Finally getting to the meat of it – I would suggest rephrasing to get the domain mentioned sooner in the sentance (“CleaningSuppliesStore.com is available for purchase…”).
- “Your site could be the first they see… or not. Who knows?” Back it up with some facts to support it.
- Thanks, that’s interesting! I didn’t know that (sarcasm). – This is a fact we have all known since the early 2000s.
- Huh? This should be rephrased to suggest that a better name results in better placement (SEO). The actual number of results is otherwise meaningless.
- Spot on – I won’t knock it.
- Solid display of asking price.
- Why not provide a link directly to the name and be less wordy? Less effort on the buyer. Make it easy as possible.
- Nice call to action.
I’d love to hear your comments, so let me know what you think and what your approach would be.