A Creative Idea for Selling DomainsMike Sullivan
I’m always trying to come up with new ways to sell domains or reach potential buyers. Like most domainers, I’ve tried Craigslist, eBay, the domain auction sites, end user emails, forums, etc. I have had good success with some, and limited to no success with others. I was pondering new ways to reach people when I came up with a thought. Why not buy advertising space on one of your favorite blogs.
Let me back up here a little bit. I’ve seen some domainers with large portfolios advertise on Domaining.com. They use the sponsored headline section and get some great exposure. In fact, earlier this week, Jamie from DotWeekly.com posted some of his names there in the sponsored headline section. But let’s say you have a single name you’re looking at selling or you don’t have the budget to advertise on Domaining.com. Maybe a domain blogger can help.
Bloggers can make some money by selling advertising space on their sites. Often times, there are available spaces that are filled with affiliate banners until a paid advertiser comes along to replace them. Herein lies the opportunity. Why not reach out to your favorite blogger and purchase one of those available advertising slots for a month (you may even be able to strike a deal for a lower rate if the space isn’t currently rented). Be sure to check the blogger’s advertising page to see if there are currently any available spots. Some bloggers may have a waiting list and usually indicate their rates or if there ad slots are full.
I can’t promise that all bloggers will be open to this idea, but why not try it (some bloggers might even cringe at the thought of this). It could work out to be less than the commission you’d pay using a broker or an auction site. Prices range from site to site, so you probably don’t want to sell a crappy domain if the rate is greater than the value of you name. You’ll also need to design the banner, which is typically pretty easy these days. But don’t expect the site you’re advertising on to supply the banner. I also don’t want to come across as trying to push this idea purely as a way for me to make money, so I am removing myself from the eligible pool of bloggers. To be partial, I will not participate in this idea at least over the next 6 months.