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Domain investing tips, strategies, and industry insights

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Grit Podcast #75 - Notable Domain Sales Q4 2025 - Q1 2026
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Infinite Designs, Inc.
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Chips (Chip Domains)

Chips are LLLL.com domains made up of the letters Chinese buyers consider "premium," which means no A, E, I, O, U and no V, a letter that doesn't appear in Pinyin. Something like XKMZ.com is a chip. XAMZ.com isn't.

The category was born in the 2015 and 2016 rush when Chinese investors bought short .coms as a store of value and prices for chips went from a few hundred dollars to several thousand in months. Then the market cooled and a lot of people who bought at the top learned what illiquid means.

They still trade, at a fraction of the peak, and they're still one of the more liquid things you can own in domaining. Just don't assume the 2015 chart is coming back. It was a bubble, and it popped.

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