Cloaking

A technique where different content is shown to search engines than to regular visitors. While sometimes used legitimately, cloaking is often considered a black-hat SEO practice and can result in search engine penalties.

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RDAP

The Registration Data Access Protocol, the structured replacement for WHOIS that returns registration data as JSON.

Inbound Link

A hyperlink from another website pointing to your domain, which can improve search rankings and domain value.

PBN (Private Blog Network)

A group of sites, often built on expired domains, that exist to pass links to a money site. Against Google's guidelines.

NS Record

The DNS record that names the nameservers responsible for a domain. Change it and you've moved the domain's DNS.

LOI (Letter of Intent)

A formal document expressing a buyer's serious interest in purchasing a domain, often including proposed terms.

Sedo

The German domain marketplace and parking company, one of the two big aftermarket venues alongside Afternic.