Comps (Comparables)

Historical sales data for similar domain names used to estimate a domain's value. When valuing a domain, investors look at recent sales of comparable domains with similar length, keywords, extension, and characteristics.

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GoDaddy Auctions

One of the largest domain name auction platforms, hosting both user-listed domains and expired domain auctions.

Majestic

An SEO tool specializing in backlink analysis that provides Trust Flow and Citation Flow metrics.

Domain

A domain, also known as a domain name, is more than just the address of a website. It's a digital asset with potential value that can rise or fall based on numerous factors. A domain is a unique...

DA (Domain Authority)

A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).

Defensive Registration

Registering domain names to protect a brand rather than for direct use or resale.

Cleanup

The process of reviewing and dropping underperforming domains from a portfolio to reduce renewal costs.