SullysBlog

Domain investing tips, strategies, and industry insights

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Grit Podcast #75 - Notable Domain Sales Q4 2025 - Q1 2026
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Infinite Designs, Inc.
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NotRenewing.com

Premium Renewal

Some registries price certain names above the standard rate for the extension, and the premium doesn't stop at the first year. A .io or .xyz name in a premium tier might renew at $500 or $2,000 a year for as long as you hold it.

That's a different animal from a premium domain on the aftermarket, where you pay a lot once and then renew at the normal price. With a premium renewal, the registry is the one collecting, forever.

The trap is buying one secondhand without knowing. The seller lists it at $99, you pay, you push it into your account, and the first renewal notice reads like a car payment. Check the renewal price at the registrar before you buy anything on a newer extension. A seller who knows the renewal is premium should say so up front, and a marketplace that's paying attention will flag it.

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