SLD

As a professional domain name investor, "SLD" stands for Second Level Domain. In the structure of a domain name, it is the component that directly precedes the top-level domain (TLD).

For example, in the domain name "sullysblog.com", "sullysblog" is the SLD and ".com" is the TLD. The SLD is often chosen to reflect the brand, product, or service associated with the website it identifies.

As a domain name investor, SLDs are crucial to your investment decisions. A catchy, memorable, or keyword-rich SLD can significantly increase the value of a domain, as it plays a key role in a website's branding, search engine optimization, and overall online presence.