Let’s face it. NO ONE likes to get unsolicited emails. It’s no different than receiving an unsolicited call on you cell phone or landline (yeah, I still have a land line, I blame my wife). It just seems rude. When I see a junk email in my inbox, I typically delete it before even opening it. This is the modern day version of not getting past the receptionist. It’s a huge challenge for marketers and if you’re a domainer that sends out emails, it’s a huge barrier for you too.
Domainers
I’ve been on the receiving end of domainer spam, and I am not a fan. I don’t suggest sending out emails to every domainer you have ever heard of asking them if they want to buy your domain. There are platforms for that and domainers know where to find them. Don’t harass them to buy your domain. If they are interested, they will find it.
It’s even worse when you own DecentDomainName.com and some one emails you to with Decent-Domain-Name.com or DecentDomainName.me to see if you would like to buy it because it’s close to the better name you already own. Domainers know better. Stop doing this. Not a good way to make friends in the industry.
End Users
I’ve been talking about domainer to domainer sales, but lets shift to domainer to end user sales. I am not opposed to sending emails to potential buyers that are a good fit for a domain name. Again, I do not recommend spamming every business email address you can collect, but do a little research. For example, if it’s a keyword domain name, narrow down to those end user businesses that sell the product or service you are targeting. Look to see who is paying on the search engines for add placement for those key words that match your domain. Look for print advertisements and billboards for companies that match your domain. Look for companies that have a marketing budget and are spending online. Be smart about where you spend your time and effort. Don’t cast a wide net and hope for the best.
But even with a finely honed, well researched list of businesses to contact, you still need to get past the gatekeeper, or in this case, the delete button. Monday I will talk about two ways to do just that.
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13 comments
Is it Monday yet? 🙂 Looking forward to gleaning a bit of knowledge.
Excellent write-up on the increasing unsolicited email campaigns launched by domain investors. It’s no big secret that 99.9% of unsolicited emails never get passed the gate keeper or are instantly deleted without consideration.
The reality of such emails, is that even if the domain you presented is a perfect solution to the receivers problems, rubbing them the wrong way with your sales pitch out of the gate kills the lead instantly.
Just as bad, or maybe worse, are all the Web, App and Design services emails you get every time you register a domain name. They are obviously scraping whois data of recent domain regs and spamming them all with offers to build your website, and phone calls too. It is getting really bad.
We also get many unsolicited emails and calls selling services as well as the ‘this domain name is close to yours’. I don’t see them as domainers as such and more as opportunists looking to make a dollar and using domain names as a possible way to make a quick buck.
Well it’s part of the game.
You can always use privacy but that hurts sales.