Successful domain name investors put a lot of thought into the emails they send to end users. The email body is important, but the email subject is even more important if you want to improve your chances at a sale. In fact, until the email is actually clicked on and opened, I would go as far to say that the quality of the subject is even more important than the quality of the domain name. If you don’t have a catchy subject line, your email will likely be deleted or ignored. An unopened email equals an unsold domain name. Let’s look at some tips for creating effective email subjects when selling domain names to end users.
The subject line should be clear and concise.
It has only one purpose; to entice the recipient to open the email, so avoid these mistakes.
You would think this first warning should go without saying, but unfortunately I have seen it. Don’t use clickbait type subjects that make your prospect expect something different when opening the email. For example, a subject stating “Free iPad Pro” and then opening the email to find out you are offering a domain name for sale is only going to piss people off.
Overly generic subject lines are often ignored. You should include some information about the purpose of the email in the subject, even if you don’t reveal the entire purpose. Generate some curiosity. For example, if you are selling a keyword domain name related to the recipient’s business, then include the key words. “Subject: Running Shoes for Dogs”. This will grab their attention and you are giving them a preview into the domain name you are offering (RunningShoesForDogs.com in this example).
Don’t add the recipients name in the subject line, that looks spammy. This may be contrary to what you read elsewhere. While it’s a good idea to personalize the body of your email by addressing the recipient by name if you know it, it has the inverse effect when adding to the subject line. “Subject: Mike, Have I got a Domain for you!”
The Subject should be relevant to the recipient. If the recipient isn’t interested in domain names or the business they relate to, your subject line won’t interest them. Research your recipients and target them. Don’t send “Subject: Running Shoes for Dogs” to a BBQ Sauce company. It wont survive the delete key.
Don’t use negative or tacky words like “sold” or “for sale” in the subject line. Eww.
For more tips, check out Domain Sales Emails That Work! Amazon version on sale for $0.99 for a limited time.