Have Domain, Will TravelMike Sullivan
I decided to take the family on a vacation to Florida. We have actually been planning it for some time, but time just slipped away from me and suddenly I had to load up the car and go. 4 kids, 20 hours., and 8 states, but we made it.
During the planning stages, my wife ordered on of those rooftop storage bags online. We have four kids, so there is a ton of crap we had to load up. The rooftop bag was just a little extra security to be sure we could fit everything we needed. Installation, seriously, could not have been easier.
I can’t say I ever noticed them before, but on the way to Florida I couldn’t help but notice all the cars and vans that had these bags on top. Dozens of them, at a minimum. I had seen the hard shell versions in the past, but these softer bags were new to me.
One thing that differentiated the bag my wife purchased from all of the others is that it had the website name right on it, “RoofBag.com.” Now, I’m not a fan of advertising for free, but you have to admit, these guys have one up on the competition. I mean, none of the other rooftop bags I saw had a website name on them. In fact, only two others even had the brand visible. Also to their advantage is the good name, RoofBag.com. A short, memorable two word domain.
So if you happened to be driving along and thinking, “hey, it would be nice to have one of those car top things,” chances are you would remember the one that said “RoofBag.com.” At least that’s how my wife remembered it.