Ettore Fantin is the Director of Marketing at Find.jobs. The find.jobs team recognized the need to develop an industry-leading solution for job seekers. With 30% of the global workforce actively seeking a job change, they set out to develop a unique solution. To service this need they launched Find.jobs. The flagship .jobs property utilizes ElasticSearch and the Google Job Discovery API to surpass current search mechanisms. This is backed by more than 8 million open positions available to job seekers at any point in time. The parent company of .jobs and Find.jobs, Employ Media, LLC is the licensed operator of the .jobs TLD on the internet.
Mike: Tell me what differentiates find.jobs from other job sites?
Ettore: We have identified several opportunities to create a better job search experience for our users. One of which is providing users a more accurate search experience. Many of the largest job sites use one to one keyword matching for their searches. The result of this is frequent irrelevant search results, elongating the process for job seekers. Utilizing the Google Cloud Job Discovery API, we are confident in our accuracy being superior to that of other websites. This paired with the extensive .jobs network provides job seekers a targeted and precise job search experience.
Mike: As the director of marketing, what goes into marketing a site such as find.jobs? What’s the most challenging aspect of promoting a website?
Ettore: The most challenging aspect is quickly articulating the message of the question above. The difference is clear when doing a side by side comparison between job sites, but not as clear on first impression. My job is not only to get job seekers to our website but to also get them returning to the site as their preferred platform. We see a high number of return visitors on the site currently, that number will continue to go up as we release new and innovative features!
Mike: Does the dot jobs tld help with search engine placement for job sites or companies posting jobs?
Ettore: In several cases, the .jobs TLD will help with search engine placements. We’re seeing a lot of large companies notice the same value as we do and using a .jobs domain. Amazon and even Indeed utilize a .jobs domain for their career sites (Amazon.jobs and Indeed.jobs) These companies hire on such a massive scale that a tweak such as using .jobs as opposed to a subdomain can make a large difference. Companies posting jobs can benefit greatly from the .jobs network. We provide job search sites focused on geography, industry, and position. As we present highly target jobs to job seekers with these sites we also present a highly targeted audience of job seekers to employers. Companies that want to get a job in front of a highly targeted segment of job seekers would be hard-pressed to find a better resource.
Mike: With Employ Media, LLC being the parent company and the licensed operator of the .jobs TLD, does that put you in a position of competing with those that register .job names?
Ettore: Mike, the short answer to your question is “yes” but to be clear we compete against other TLD operators particularly, .com, who has had the huge head start. To create consumer awareness for the .jobs TLD, notably with job seekers, Our strategy as the TLD operator is to invest, own and operate .jobs website properties. These websites serve the many ways employers and job seekers use the Internet for employment purposes. Find.jobs is an Employ Media owned website property. We’ve long believed that for .jobs to be a successful TLD and gain mindshare with users that we have to encourage the competitive landscape to adopt .jobs, not just sit back and hope this happens on its own.
Our methods of domain name allocation with registrars have in fact encouraged various startups in the market to register .jobs domain names to compete. These include landing.jobs, museum.jobs, crypto.jobs, greater.jobs, sweeps.jobs, instaff.jobs, and realtime.jobs to name but a few. In 13 years of operation, .jobs has never increased its wholesale fee to registrars. This decision brings with it certainty and stability to registrants (registrar customers) to develop their .jobs domains into competitive properties. Further, there’s never been a UDRP action filed involving a .jobs domain name since inception. We know these are important ingredients as the operator of the .jobs TLD to gain trust in the marketplace.
The online recruitment marketplace is both robust and dynamic. We recognize .jobs to be a natural TLD extension that fits this vertical. Companies have built very successful website properties in .jobs including hyatt.jobs, att.jobs, nissanmotor.jobs, and psu.jobs. We are proud of these properties as they are great examples of the .jobs intended use. Annually, hundreds of millions of job seekers engage with .jobs websites from nearly every country in the world By investing into our TLD, and bringing it to market, we have built confidence that others can create competitive .jobs properties.
Mike: What is your position on the newer TLDs that have been released. Do you feel that is good for business? Has it impacted registration rates of .jobs in any way?
Ettore: We’re actually a fan! The .jobs TLD was applied for in 2003 and granted in 2005 when there were only a couple dozen TLDs. Now with several hundred TLDs, we are proud to be early adopters and pioneers in the space. We have participated in several other TLD applications since, and are optimistic about the direction which this is moving.
Mike: How many .jobs domains are currently registered?
Ettore: There are nearly 50,000 .jobs domains registered. Given the professional nature of the TLD, there is very little turnover and the TLD was identified as the 2nd safest “neighborhood” on the web by Symantec Blue Coat!