Building on a Bad DomainMike Sullivan
My web design company is sort of morphing into the domain arena as I move more and more into domain investment and development. I’m not taking on new clients at the moment, so this post isn’t a self promotion piece, I promise. The name of my company is Infinite Designs, Inc. and I have been using the domain, InfiniteD.com for years. I chose that domain back in the 90’s because InfiniteDesigns.com wasn’t available when I started the business. I’ve since purchase the domain InfiniteDesigns.com for $300. The person I bought it from had an interior decorating company by the same name and is no longer operating it. She had paid $1,000 to acquire it from the prior owner.
Recently, I began receiving typo emails for a domain similar to InfiniteD.com, but missing a vowel. I don’t want to mention the exact domain because I’m not looking to embarrass anyone. As I looked into it, I found the company that the emails were intended for. It’s a new company starting up and their website was under construction at the time. I emailed them and let them know I was receiving email intended for their employees at my address. I explained the business I was in (similar to theirs in that they also offer web design services) and that I would be willing to sell the domain to them. They didn’t bite on the idea.
Instead, they built their business on a similar domain that could be considered a typo of mine. Oddly, the domain ultimately points to the dot biz version. It’s not a pretty domain by any means. In fact, for a web designer to be basing their work on this bad domain name should trigger questions in potential customers minds. If they had taken my offer, they would likely inherit any advertising and word of mouth publicity that I had already produced. I expect that instead, I will be reaping the benefits of any advertising and promotion they do. The funniest part is that some of the misguided emails I have received actually came from within the company. If the employees of the company are making that error, don’t you think the customers will too?