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Politics of Domains

by Mike Sullivan

My fellow Americans…. I’m not a huge fan of all the phone calls from political organizations and the automated recordings that go with them.  It’s bad enough when I get a knock on my door from someone asking me if they can “count on my vote.”  In fact, once I asked the person if he could leave me with some information on the candidate, which happened to be himself, and that spurred an argument because he was amazed that I wanted to know more about him.  Seriously?

The political signs that litter the sides of the roads I can usually deal with.  At least they are not bothering me at home.  I’ve started taking a closer look at these signs from a marketing perspective and I’m amazed how many don’t include the candidate’s domain name.  In fact, most of the signs I drove past today, didn’t.  Then I came to find these three lined up together.  I was pleased to see that two out of the three had their own domains.

Honestly, I believe the domain should be more prominently displayed.   Think about the time spent gazing at these roadside distractions.  I might glance over for a second, at most.  How much information am I going to pick up from that?  Besides, the sign doesn’t even tell you anything about the candidate.  If I remember the name, that will be an accomplishment.  How about having a catchy domain name instead?  Something that will make me think about it when I take a glance.  Instead of the candidates name, how about what they stand for and where I can find out more:

  • OurStateIsBankrupt.com
  • FixCorruption.com
  • I-Inhaled.net

All of the above were available at the time of this writing.  A free piece of advice to all the politicians and campaign organizers of the world, rethink the 1980’s style approaches and step up the creative thinking a bit.  Stand out if you want to be noticed.

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Attila October 27, 2010 - 3:06 am

Clearly you’re a marketing guy and I give you props trying to help the political side. Unfortunately politics goes far deeper then coming up with a catchy phrase because once they’re elected, they will “actually” have to follow through with what they advertised. Its why they always stick to the same BS they have for years and its why America is (sadly) never going to change.

Mike Sullivan October 27, 2010 - 10:50 am

@Attila, I’m not really a marketing guy, but I just try to come up with better solutions when I see opportunities to better capitalize on a domain. But you’re right, it starts with getting the attention, but then they have to back it up.

Scott Alliy October 27, 2010 - 3:21 am

We own WhiteHouseUSA.com and GOPForum.com
apparently nobody wants either.

Ok maybe I get that GOPForum.com might be old schoole now that facebook and twitter are envogue but WhiteHouseUSA.com

Last I checked occupying the whitehouse was the end game for both major parties. Wouldn’t owning and using that name be at least symbolic to victory?

As I have said all along we domainers will get it (reward) when they (John and Mary Q public) get it.

And wont that be tweet (pun intended)

Mike Sullivan October 27, 2010 - 10:52 am

@Scott – I would try to develop those if you want to create interest.


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