Relationships in DomainingMike Sullivan
Earlier this month, I posted about how I contacted someone who bought one of my domains on Snapnames. That person ended up buying a handful of additional related domains from me. As I think about that, if I look at my most recent 5 clients (and I call them clients as opposed to customers because I see it as a long term relationship), 2 of them have made multiple purchases from me, 1 will likely make future purchases, and the last 2 were each probably a one time deal. I’m not a domaining expert (I’m working on it), and I am no salesman by any means. But helping your existing clients to see how they can use the domains to their advantage will only help you with future sales.
Give them advice on how to park the name until they are ready to use it. Ask them if they plan to develop the domain, create a sales page, or point it to their existing site. In any case, you may have some advice for them on how to best go about that. If you are lucky enough that they already have a good understanding of the value of domains, just maintaining a good relationship with them can lead to another sale. Most of my sales come from hand regs, so the values are not astronomical, but overtime I’m banking on good relationships improving my bottom line.
Photo credits: http://www.flickr.com/photos/aroberts