Make Marketing Easy With A Descriptive DomainMike Sullivan
Cesar Abeid is a certified Project Management Professional (PMP) and has a B.E.Sc. in Electrical Engineering from the The University of Western Ontario, Canada. He is married and the father of two children (4 and <1 years old). He joined Remontech in 2004, and since then he has successfully implemented and managed construction monitoring projects throughout Canada, the United States, Brazil, and Peru. He has a passion for bringing project management solutions to the construction industry. Within Remontech he is also in charge of the company’s marketing efforts, including their website. Remontech owns MyConstructionCamera.com and Cesar agreed to share some information with us.
Mike: Can you give a little background on your business?
Cesar: Remontech provides remote monitoring for construction projects as a tool for project management. By linking the time-lapse videos of the construction activities to the project gantt chart, Remontech provides the project manager with a powerful tool for monitoring and controlling construction project progress. Remontech’s clients and projects span from small family cottages to mining operations and the oil sands of Alberta. Remontech is a family business.
Our website has been online for over 5 years now. In 2010 it went through a major upgrade and as a result it has seen better results as part of the company’s marketing strategy.
Mike: Has has owning the domain impacted your business?
Cesar: While Remontech’s main domain is remontech.com, we also own myconstructioncamera.com. This has made it a lot easier to promote our website during informal conversations, phone calls, and during networking events.
Mike: Do you have any other online marketing strategies that you follow to promote the business?
Cesar: Our website is part of our overall marketing strategy. We have a Facebook fan page, a twitter account, a blog, and an ever-growing mail list. We have used Google Adwords as well. We focus heavily on our loyal customers for repeat business, and receive many referrals within the construction industry.
Mike: Did you have another domain for your site before this one?
Cesar: Before our company was formally incorporated we owned another domain for our main website. After we created the company’s main website and moved the contents to remontech.com, we kept the old domain as a redirect for a number of years.
Mike: Did you purchase the name from someone else that owned it?
Cesar: We did not buy it from someone. Luckily both remontech.com and myconstructioncamera.com were available.
Mike: Any advice for start ups, small business, or business of any size for that matter on choosing the right domain name?
Cesar: Make your domain name as descriptive of what you are selling as possible. As an example, creative names such as www.karghs.com may be interesting for a car dealership, but www.wesellcars.com will make SEO and marketing a lot easier. Also, I would recommend buying other possible variations of your domain, such as .net, .info, etc. as a way of protecting your brand.
Mike: Any other information you’d like to share?
Cesar: We found it extremely important to have a reputable online presence, although we are not your typical Internet business. The first thing people do when looking to buy a product or service is to “Google” it. Also, I’d be very aware of social networking and how it is changing the Internet landscape; it is here to stay.